10 February 2014    |   Volume 37 - Issue No:26FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
   
   
 
TELEVISION | TV Channels
We are just focused on creating an identity for ourselves in the space: Prasana Krishnan
Ever since he moved to the MSM stable from Neo Sports in early September 2013, Sony Six business head, Prasana Krishnan, has endeavored to bring in a wide array of sports which have their own loyal fan base and ensuring the channel continues to remain at the top of the game in all aspects.
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Lay's and Slice to spice up your life!
 
Client:
Pepsico
 
Agency:
JWT (Delhi)
 
Storyboard:
Till now, viewers got to see Katrina Kaif engrossed in 'pure mango' pleasure but in a surprise twist, now Mahendra Singh Dhoni will also indulge in its delicious taste, in the all-new commercial. The new combo-deal celebrates the abundance of mangoes in every bottle of Slice with the added pleasure of many irresistible flavours of Lay's. The new promotion shows Katrina and Dhoni enticing its mango-lovers with a new twist in the upcoming commercial.
 
Product Category:
Beverage
 
Media used:
Print
 
Production house:
Cab Films
 
Creative team:
Swati Bhattacharya and Sumati Singh
 
Purpose of the ad:
To promote the newly launched offer by Pepsico wherein a Lay's pack worth Rs 5 will be available with a bottle of 500ml Slice (in selected cities) absolutely free.
  Watch the video
 
TELEVISION | TV Channels
NDTV's dual-role strategy to double the 'Profit'
Beginning 17 March, NDTV Profit would become NDTV Prime in the evening and air infotainment shows; 80 per cent sponsorship needed for the year is already in place.
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TELEVISION | TV Channels
Hindi becoming the language of sports commentary
Channels are trying to gain both viewership as well as advertisers through their increased Hindi commentary offering.
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TELEVISION | TV Channels
ICC Board approves changes; N Srinivasan to chair the Board from mid-2014
The ICC Board after much deliberation has finally approved the changes in governance, competition and financial models of ICC in a meeting held on Saturday.
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-HC halts construction of bund at Breach Candy
 Source: Mumbai Mirror
  
-Insurance cover for physical attack in ATMs some time away
-

BASF supplies paints for BMW's innovative electric car

-

Auto brands log on to social networks to contemplate youth

Source: Business-Standard
  
-Daimler sees new compact cars, S-class limo lifting performance
-

Symbol of US capitalism McDonald opens its first restaurant in communist Vietnam

Source: The Economic Times
  
-4th annual Delhi Comic Con: The place to be for Indian cosplay fans
Source: Hindustan Times
  
-Centre to introduce one billion Rs 10 denomination plastic notes
Source:First Post
  
-MHA keen to restart international roaming between India, Pakistan
Source: Indian Express
  
-Supreme Court breather to discoms stalls power blackouts in Delhi
Source: Mid-Day
 
-The Top 50 People Most Retweeted by Mid-Size Marketers, Per Study
-Icann: Brands Are At Risk of Domain Abuse With New Top Level Domains
-NBC Snows Over Rivals in First Night of Winter Olympics
-NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer
Source: Ad Week
  
-BMW to Unveil Campaign for i Brand During Opening Ceremonies
Source: Ad Age
  
-Coke Embraces ‘Controversy,’ Will Run This Longer Ad During Sochi Opening Ceremony
Source: Mediaite
  
-Flashy New LES MISERABLES UK Promotional Ad Filmed In Trafalgar Square
Source: Broadway World
  
-Best Travel Ads This Week: Inspiring Travelers to Be Spontaneous
Source: Skift
  
-Carnival Cruise Line unveils ad campaign created by Arnold Worldwide
Source: Boston
  
   
-TELEVISION | TV Channels
Star Plus to attempt reclaiming the weekend prime time with 'Mad In India'
  
-TELEVISION | TV Channels
Sony PIX aims 20% market share by 2014 in English movie space
MAM | Marketing
DC Design unveils two new cars at Auto Expo 2014
 
MAM | Media and Advertising
Fourth Dimension Media Solutions celebrates third anniversary
 
MAM | Marketing
Witness the history and making of Charlie Brown, Snoopy and the 'Peanuts' gang
 
TELEVISION | TV Channels
Sony Pix presents Pix Premiere Nights
 
TELEVISION | TV Channels
Ring the wedding bells with '27 Dresses' this February on Romedy NOW
 
TELEVISION | TV Channels
Hollywood's hot and sexy ladies at their wicked best on MOVIES NOW
MOVIES | International
Books to read before they hit Indian theatres in 2014
Here's the review of the fifth book in the 10-part series that features the books being adapted into Hollywood movies in the year 2014...
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MOVIES | Hindi
Today, entertainment is finally about business: Shetty
Newly-minted chair of the Entertainment Committee speaks of the upcoming IMC FUSION 2014 and what he hopes to achieve through this platform...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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