27 August 2014  |  Volume 39 - Issue No:54   FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
   
 
iWorld | E-Commerce
“We are customer obsessed, not competition obsessed”: Amit Agarwal
Indian e-commerce space, according to Amazon India VP & country manager Amit Agarwal is still at a very nascent stage with significant potential for innovation to improve customer experience.
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Himalaya's new TVC highlights "it's not fair"
 
Client:
The Himalaya Drug Company
 
Storyboard:

The protagonist is a typical young 'girl-next-door', who loves to do many things in life and excel in what she does. But her skin faces challenges due to sun exposure and pollution. This worry about her skin is resolved by our product which brightens skin complexion by clearing dark spots, dark circles and other skin blemishes, making it glow naturally.
 
Agency:
Soho Square
 
Production house:
NativeWorks Productions
 
Creative team:
C Ravikumar
 
Purpose of the ad:
To educate people that Clear Skin = Fair Skin.
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TELEVISION | TV Channels
250 channels sign up for BARC India's watermarking technology
The audience measurement company will soon begin testing and validating the data from the system.
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MAM | Media and Advertising
Vdopia realigns its top management
It has made three key appointments to set stage for next level of development and growth.
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MAM | Media and Advertising
Options Design bags creative mandate for Novasys Labs
The agency will be working as brand strategy, creative partners and media planning buying for the company.
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MAM | Media and Advertising
DDB Mudra West wins dot-triple-O
 
MAM | Marketing
Titan q-o-q advertising spend up 13.6 per cent in Q1-2015
 
MAM | Marketing
Britannia Industries Q1-2015 marketing spend down 6 per cent, PAT up 27 per cent y-o-y
 
MAM | Marketing
Ad Club releases Emvies shortlists
TELEVISION | Production House
Eros International Media and Viacom18 Motion Pictures Announce International Distribution Agreement
 
TELEVISION | TV Channels
NDTV PRIME's new show 'CNB Bazaar Buzz'
 
TELEVISION | TV Channels
CONSAT brings Travel & Lifestyle Entertainment TV, TRAVELXP to AFRICA
 
TELEVISION | TV Channels
Fashion One and Elite Model Look Leads The Search For New Supermodels
 
TELEVISION | TV Channels
Ten Sports to see a major revamp by April 2015
 
TELEVISION | TV Channels
Pakistan Cricket Board fails to woo channels for upcoming series
 
TELEVISION | TV Channels
Adani Group looking to acquire stake is baseless, says NDTV
 
TELEVISION | TV Channels
Prasar Bharati's channel of autonomy
 
TELEVISION | TV Channels
'24' to premiere on Rishtey
 
TELEVISION | TV Channels
Bloomberg TV India's new show to track real estate sector
 
TELEVISION | TV Channels
Star CJ appoints Ramakrishnan as the new CFO
 
- Tap into Google, Flurry (Yahoo) and Twitter’s mobile ad inventory via Bidstalk
  Source: VC Circle
   
- Car mileage below ad claim, refund of car price ordered
Source: IE
   
- Huawei teases Ascend Mate 7 in new ad, gives us a peak
Source: GSM Arena
   
- A Controversial New Ad Shows Female Tech Founders And CEOs Coding In Nothing But Their Underwear
Source: BI
   
- Online ads pop up on rival sites
- AD: Spotted a stylish sedan from Maruti being transported in the capital!
Source: TeOI
   
- MC Mary Kom Lends Support to PETA Campaign for Elephants
Source: NDTV
   
- Car companies to increase advertising budget this Diwali
Source: Rush Lane
   
- UPDATE 2-WPP says Ukraine tensions won't hit advertising spending
Source: In.reuters
   
 
- Guitar Center Hires a New Agency For Media
- Pinterest Pitches Analytics to Brands
- Burger King's Canada Move Ticks Off Twitter Users
- Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse
Source: Ad Week
   
- Gannett Looks to Ignite the Return of the Giant Banner Ad
- Magna Global Cuts 2014 U.S. Ad Growth Forecast, Digital to Drive 2015 Growth
Source: WSJ
   
- Fare dinkum: Opal Man just one part of a $5 million ad blitz
Source: SMH
   
- The next big thing in campaigns
Source: Politico
   
- Pet Food Fight: Ad Industry Review Board Smacks Blue Buffalo
Source: Business Week
   
- Colorado town to go blue for Bud Lite ad campaign
Source: Nhregister
   
- Vita Coco Kids launches first TV ad campaign
Source: The Drum
   
MOVIES | Hollywood
A big night for 'Breaking Bad' and 'The Big Bang Theory' at 66th Emmy Awards
Jim Parsons won his fourth Emmy for his work as Sheldon Cooper on the CBS sitcom, The Big Bang Theory while Cult drama series Breaking Bad won the Emmy for Best Drama Series.
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MOVIES | Hindi
Nagesh Kukunoor gets SRK for a cameo
The actor recently shot in Rajasthan for a cameo in Nagesh Kukunoor's Dhanak.
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