MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2014 edition of Emvies to be held on 17 September.
Maxus tops with 27 shortlists followed by Madison Media and Lodestar UM which have 23 shortlists each, Mindshare has 19 in its kitty.
The various categories for the awards include Best Media Strategy, Best Media Innovation, Best Media Research, Best Ongoing Media Campaign, Best Integrated Campaign, Young Emvie of the Year and Best Use of a Bollywood Celebrity in Media.
The Advertising Club had received 650 entries. The new addition this year is that the Ad Club will not only award the agency, but the client as well. Thus, each entry will have two trophies.