MUMBAI: Stocks of real estate developers in India soared when Finance Minister Arun Jaitley promised to provide incentives for the real estate investment trusts (REIT). But how much of the sentiment is truly reflected on ground? Bloomberg TV India prepares to answer with its new show Tracking the Recovery-Real Estate. The series will begin from 27 August at 8:30 pm.
Bloomberg TV India executive editor Mini Menon says that with a new decisive government taking charge the real estate sector is showing early signs of revival. But the highs of the stock market alone do not guarantee that the problem will be completely solved.
“Through the five part series, we will be analysing the overall trends, challenges and triggers the real estate segment is facing. Industry honchos and experts are demanding a regulation of the sector to control the growth of illegal structures and a single window clearance for upcoming projects,” says Menon who will be anchoring the show. It will also rank India’s most successful real estate firms.
Menon provides an example informing that over three lakh units are lying vacant in the NCR region alone including projects that have been caught up in a bind due to clearance issues.
JLL chairman and country head Anuj Puri said, “The key to the recovery lies in the Government’s commitment to re-establish the country as an economic force and boost consumer and investor confidence.”
The show will initially target high investment areas like NCR, Chandigarh, and Lucknow followed by Greater Noida, Mumbai and then the southern markets.
The show is being promoted via twitter, with an average four to five issues and fact based tweets every day. Videos pertaining to the show are being uploaded on Facebook. On the channel, teaser promos have been running two weeks prior to the launch. Now, closer to the launch, a series of impactful data led promos are being aired. The channel is releasing print ads in all editions of newspapers Mint and Business Standard. The show is also being promoted via radio spots on Big FM Mumbai and Delhi stations and through a series of e-mailers.
Menon adds that industry experts, members of CREDAI, research analysts will be a part of the panel to be held in Mumbai and Delhi. The target audience for the show will not just be Bloomberg TV India viewers, but also investors from segments like banking, steel, roads, cement who are a part of the real estate domain.