MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management.
To meet the distinct demands and challenges of the ad tech industry, it has appointed Saurabh Bhatia, who co-founded Vdopia in 2007 and has served since as its chief business officer (CBO), as its chief executive officer (CEO), succeeding Srikanth Kakani (also a co-founder) who becomes the company's chief technology officer (CTO), a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer (COO), becomes Vdopia's president, also a new position.
Bhatia believes that under Srikanth’s direction, Vdopia served video ads to 63 of the top 100 ad age advertisers and expanded globally opening up offices in nine countries. He says: "Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world. We are in the most exciting phase of our growth, as the mobile video ad market is expected to grow by more than 300 per cent in the next four years. As an organisation, we will build a stronger, growing business portfolio by further solidifying our core technology offerings. This structural reorganisation is indispensable for Vdopia to respond with agility to the changing business environment."
As Vdopia’s CEO, Bhatia will have global responsibilities for driving the company's growth and vision, leading the company's strategy, defining the product road map and be in charge of overall revenue growth.
With over 10 years of sales and business development experience, prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.
As Vdopia's first CTO, Kakani will oversee the development, implementation and growth of Vdopia's technology vision. This includes but is not limited to strengthening the core technology of VDO, Vdopia's proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia's approach to native advertising.
Upadhyay, as the company's president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development.
"With these management changes we will focus on making internal and external processes at Vdopia more productive, efficient, simple and scalable," adds Bhatia. "We will continue to focus our energies and efforts on building great products and providing value for our customers, stakeholders and the advertising industry."