7 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 49

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 









Audiences swell for India F1 GP
 The first Indian F1 Grand Prix that was held last weekend has seen a sixfold increase in TV ratings compared to other F1 races, according to data from TAM Sports (c&s, 4+ six Metros).

Zee, PTV jointly win ICC rights for Pakistan
 Four-year TV telecast rights through 2015 got from ESPN Star Sports; Ten Sports to keep cable & satellite rights while PTV will carry the terrestrial feed.

Nimbus, BCCI to discuss commercial value of AIR deal
 All India Radio to broadcast commentary of India-West Indies Tests as BCCI steps in; Nimbus to discuss value of the deal with the cricket board next week.

TV18 posts Q2 net profit of Rs78mn from news biz
 Operating revenue of news biz stands at Rs1.44bn, while expenditure doubles to Rs1.27bn; general and business newe revenues are at Rs722mn & Rs737mn respectively.

 
 

Loyalty marketing growing in India

CTM partners BehindTheMoon Consultants for client servicing

 
Canon unveils new movie camera for filmmakers
Third part of Clash of the Titans in offing

Ogilvy creates new campaign for Vodafone

Beryl Cook to step down as News Corp chief HR officer

TV Ratings
Top 10 Programmes (23/10/2011 to 29/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (23/10/2011 to 29/10/2011)
Star Plus
Sony Entertainment TV
Neo Cricket
Colors
Sun TV
Zee TV
Star Gold
SAB
MAX
Gemini TV
Maa Telugu
Imagine TV
Zee Cinema
Star Pravah
Star Jalsha
Udaya TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Ad industry is too Westernised
    Source: Hindu Business Line
       
    		• China's Internet Advertising Rakes in $2 Billion in Q3
    Source: Siliconindia.com
       
    		• I&B Ministry steps into resolve broadcast row
    Source: Daily Pioneer
       
    		• Making ads in Pakistan: Tough with many formal and informal censors
    Source: Economic Times
       
    		• Television ratings soar in first Indian Grand Prix
    		• Star India to launch action movie, regional channels
    Source: Business Standard
    International News
    		• Anheuser-Busch Taps Starcom
    		• Philips Adds MPG to Media Roster
    		• ADstruc Promises Simpler Campaigns for Billboard Advertisers
    		• DirecTV's NFL Promotion Pays Off
    		• Happily Ever After: ABC Goes Long with ‘Once Upon a Time’
    		• Magazine Awards Revamped, Again
    		• Ad of the Day: Nike
    Source: Ad Week
       
  		• Orange and Disney launch new Gold Spot cinema advertising with Fallon
    Source: The Drum
  		• Stacey Farish Named Publisher of The Wrap News
    Source: Reuters
       
    		• Guardian News & Media moves to streamline print and digital ad ops
    Source: Media Week
       
    		• TV advertising rose 9.2% in 2010: StatsCan
    Source: The Wire Report
       
  		• Taipei to host 2015 Asian Advertising Conference
    Source: eTaiwan News
       
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