Canon unveils new movie camera for filmmakers

MUMBAI: Four decades after it won Academy Awards for its cinema lenses, Canon Inc. recently unveiled a new high-end digital video camera called Cinema EOS.

Fujio Mitarai, chief executive of the Japanese camera and office equipment giant, took the wraps of the movie camera in a packed theater in the Paramount Pictures movie studio.

Mitarai said the camera‘s digital images had the warmth of film and brought out skin tones well. The company showed a number of short films that used the camera to show off how it functioned in action sequences, especially in tight areas that made use of its compact size.

At $20,000 for the body alone, the Cinema EOS is not cheap by consumer standards but is on the low end of what professional digital film cameras cost, which can reach into the six figures. Two zoom lenses intended for movie making will go for $45,000 and $47,000.

Making such costly cameras for professional users is somewhat of a departure for Canon, which makes up more than a third of its revenue from consumer electronics, and more than half from office equipment like all-in-one printer-copier-fax machines.

The camera draws on the popularity of the Canon EOS 5D Mark II, a single-lens reflex still camera that the company introduced in 2008 and which became widely embraced by independent filmmakers because of its ability to take full high-definition video at the 1920-by-1080 pixel resolution known as 1080p.

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