MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) and Pakistan Television (PTV) jointly bid and bagged the four-year telecast rights
to the International Cricket Council (ICC) events for the Pakistan territory, a top official said.
The rights through 2015 will include the ODI World Cup, the Twenty20 World Cup and other ICC events.
"We jointly bid for the ICC rights with PTV for the Pakistan territory. We were awarded the rights by ESPN Star Sports," said Ten
Sports chief executive officer Atul Pande, while refusing to disclose the financial terms of the deal.
ESPN Star Sports has the global rights for the ICC events from 2007-2015.
"While PTV will have the terrestrial rights, we will keep the cable and satellite rights," Pande said.
Ten Sports has a long relationship with PTV and has been syndicating its properties to PTV for terrestrial telecast.
"We have a partnership with PTV to build Pakistani cricket. We, for instance, will be syndicating the rights for Pakistan-Zimbabwe and
Pakistan-Sri Lanka cricket series to PTV for terrestrial telecast. We also jointly bid for the ICC property as part of our deepening
relationship with PTV," Pande said.