18 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 32
 
 





AdEx Analysis
 
 










Corporate image ads on TV during Jan- Dec'10
 Corporate Image ads on TV see 47 per cent growth in 2010 over the year-ago period - AdEx India Analysis.

Media, Advertising & Marketing
Fever FM posts strong revenue growth in FY'11
 HT Media's radio and entertainment biz posts Q4 operating profit of Rs67mn; revenue up 81% to Rs258mn.

Executive Dossier
'Buyout valuations will now be decided in terms of ARPU rather than carriage growth'
 Interview with IMCL MD and CEO Ravi Mansukhani

 
 

Law & Kenneth joins BPCL's new team of 4

PepsiCo's Indra Nooyi to be keynote speaker at AdAsia 2011

 
Angelina Jolie to wear director's cap
Robert De Niro to play infamous NY financier

Publicis to buy US digital agency for $575mn

Vodafone Casa launches Star chnls in Portugal

TV Ratings
Top 10 Programmes (01/05/2011 to 07/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (01/05/2011 to 07/05/2011)
MAX
Star Plus
Colors
Zee TV
SAB
Sony Entertainment TV
Sun TV
Imagine TV
Zee Cinema
Gemini TV
Vijay TV
Zee Marathi
Suvarna
Star Jalsha
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Advertising going to have many futures: Sir John Hegarty, worldwide creative director, Bartle Bogle Hegarty
  		• Levi's plan to trigger demand with 'going viral' marketing
  		• Can social-media help install the foundations of a truly democratic state?
  		• GroupM hires K Nagarajan to deal with complexities of social media
  		• Difference between a jingle and a slogan in an ad world
  		• Road to Cannes Lions: Santosh Padhi
  		• IPG group agency Lowe Lintas: Charting a course for the future
  		• Publicis may buy Rosetta Marketing Group for $575 million to boost digital and interactive marketing services
    Source: Economic Times
  		• IKEA bags Cannes Lions Advertiser Of The Year Award
    Source: Media Newsline
       
  		• Kate Winslet is the new face of US knitwear brand St. John
    Source: DNA
       
  		• Bing Integrates With Facebook
    Source: VC Circle
       
  		• M and S lingerie ads banned from outdoor promotion due to 'provocative' content
    Source: Newstrack India
    International News
    		• Publicis Acquires Rosetta in $575 Million Deal
    		• Disney Wants to Trademark 'SEAL Team 6'
    		• USA Weekend, USA Today Your Life Combine Edit Teams
    		• Ad of the Day: Glidden
    		• Billboard and Telemundo Announce Deal to Continue Latin Music Award Partnership
    		• AOL Focused on Turnaround, Not Private Equity Deal
    		•  Microsoft Integrates More Facebook Data Into Bing
    Source: Ad Week
      
  		• MultiAd Offers $50 Off Holiday Advertising Collection
    Source: DigitalJournal.com
      
    		• Optus pays $178k penalties to ACCC for misleading advertising
    Source: iTWire
      
  		• Publicis to Acquire Rosetta for $575Million
    Source: New York Times
      
  		• Time Warner Invests In TV Advertising Technology Company BlackArrow
    Source: TechCrunch
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