Snapshot
of Corporate Image Advertising on TV during Jan - Dec '10
(17 May 2011) |
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| Highlights:
-
Corporate Image Advertising on TV witnessed a growth of
17 per cent in 2010 vis-à-vis 2009.
- Maximum
ad volumes were marked in the last 3 months of the year October, November and
December 2010 with 35 per cent share.
- The
top 10 advertisers and brands both contributed to 37 per cent of the total ad
volumes with Reckitt Benckiser (India) Ltd. and Dettol claiming for the top position
respectively .
- On
the language front, English and Hindi grabbed 65 per cent share of 2010 Corporate
Image Advertising.
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|
- Corporate
Image Advertising on TV witnessed a jump of 17 per cent in year 2010 vis-à-vis
year 2009.
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|
- TV ad volumes
touched its peak in the month of October clocking 14 per cent, followed by November
at 11 per cent share.
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|
- The top
10 advertisers contributed to 37 per cent share in total Corporate Image advertising
on TV with Reckitt Benckiser (India) Ltd. claiming for 10 per cent share.
- LG
Electronics India Ltd., IBM and Life Insurance Corporation of India stood on the
second position with contributing to 4 per cent share each.
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- Just like
the top 10 advertisers, top 10 brands also contributed to 37 per cent of the overall
Corporate Image Advertising in 2010.
- Dettol
being the most advertised brand in Corporate Image Advertising contributed to
10 per cent in 2010 and LG Group (Electronics), IBM and LIC contributed claimed
for second position with 4 per cent each.
|
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- Channels
with National presence dominated with 62 per cent share of Corporate Image Advertising
in 2010 whereas Regional channels grabbed 38 per cent share.
- Amongst
states, Wet Bengal topped the chart with 15 per cent share, closely followed by
Orissa and Andhra Pradesh with 12 per cent share each.
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- From language
perspective, English and Hindi grabbed 65 per cent share of 2010 Corporate Image
Advertising.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
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