Law & Kenneth (L&K), an independent brand communications agency, has bagged
the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL),
along with the three incumbent agencies -- Lowe Lintas, Saatchi & Saatchi
and Euro RSCG.
account size is pegged at Rs 500 million a year. This amount will be divided amongst
the four agencies. The size of the share, however, is not fixed.
one of the oldest public sector petroleum and refining organisations in India,
calls for a creative pitch every three years. This year, 14 agencies participated
in the pitch process.