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Volume 28 - Issue No: 54
 
 
 
 





 AdEx Analysis
 
 
 










Travel & Tourism sector ads on TV during 2010
84 per cent rise in Travel & Tourism sector advertising on TV during 2010 compared to 2009 - AdEx India Analysis.

Media, Advertising & Marketing
World Cup: ICC issues footage guidelines for news channels
Cap of 5.5 minutes of fresh footage of the World Cup per news day allowed for news channels.

WWIL narrows Q3 net loss on revenue gains from strategic expansions
WWIL gains from strategic expansions in some markets; consolidated operating revenue stands at Rs744.4mn.

Vizeum bags media duties of Lotus Herbals

LG Mobile to spend Rs400mn for 'Mobile Army' campaign for WC

Tyroo and MediaMind launch VooDoo

 
Kobe Bryant in Hollywood Walk of Fame
Hopkins to play Hitchkock

Karishma Initiatives wins snapdeal.com media mandate

Twitter to triple its ad revenues to $150mn in 2011

Warner Bros launches social game based on Gossip Girl

 
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

BBC launches Good Food magazine's iPad version

Cartoon Network acquires content from ACTF in Australia

TV Ratings
Top 10 Programmes (09/01/2010 to 15/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (09/01/2011 to 15/01/2011)
Zee TV
Star Gold
Colors
SAB
Star Plus
Sony Entertainment TV
Ten Cricket
Gemini TV
Sun TV
MAX
Imagine TV
Star Jalsha
Maa Telugu
Zee Cinema
Zee Bangla
DD1
Kalaignar TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Seminar on brands
  		• Home brands, foreign fancy
  		• HUL takes cut in margins to persist with ad spend
  		• Yahoo!, ICC launch website for World Cup Cricket
  		• MTV partners Metro Shoes for ‘Roadies’ footwear
    Source: Hindu Business Line
       
  		• Mobile app revenue to cross $15bn this year
    Source: AndroidOS.in
       
  		• Star Bazaar pats itself on slowdown strategy
  		• Pen-maker Luxor writes new script
    Source: Business Standard
       
  		• ignitAd Launches Self-service Ad Optimization Solution for Publishers
    Source: IT News Online
       
    International News
    		• Cheil's Buz Sawyer: What Would You Buy With $100 Million? (Q&A)
    		• When It Comes to Net Neutrality, Get Ready for Gridlock on Hill
    		• Forbes' New Changes Mean More Blending of Ads, Editorial
    		• Bad News for Magazine Ad Sales
    		• Volkswagen Returns to Super Bowl
    		• Q&A With Euro RSCG's Lee Garfinkel
    		• Sex Offender Sues MySpace Over Privacy
    		• Rockefeller Trying Spectrum Auction Plan Again
    		• Tom Hanks Debuts 'Three Minute' Talk Show
    Source: Ad Week
       
    		• Volkswagen Returns to Super Bowl
    		• Report: Half of Super Bowl Viewers Will Tune In for Ads
    		• Infiniti Revs Up March Madness Sponsorship
    		• Barrie D'Rozario Murphy Wins Dell Public Biz
    		• Taco Bell Vows Legal Response to Beef Claims
    Source: Brand Week
      
    		•  Advertising concerns underline school TV debate
    Source: CTV.ca
      
  		•  Facebook introduces new advertising program based on users’ status updates
    Source: SmartCompany.com.au
      
  		•  ITV to focus on online advertising?
    Source: IAB UK
      
  		•  LinkedIn Finally Officially Unveils Self-Service PPC Ads
    Source: Search Engine Land
      
  		•  DigitalTown to Launch Self-Service Advertising With Shiny Ads
    Source: Marketwire
      
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