's Digital Edge
Karishma Initiatives wins media mandate Team

(25 January 2011 7:55 pm)


MUMBAI: The e-commerce website has appointed Lintas India's Karishma Initiative (KI) as its new media agency on record, along with APPPL.
The agency was chosen following a multi-agency pitch.

The creative mandate portal that offers deals everyday on dining, recreation and entertainment sports among others is with the Delhi-based K-Factor.


K-Factor has also come up with a new television commercial recently to create more awareness and brand visibility for the portal.

Says head – marketing Sandeep Kormavelley, “We have been successful in the online space and are already among the top 35 websites in India, with over a million opted-in subscribers. With the objective of reaching out to a wider audience and increasing the awareness of our services, we have launched the ATL campaign, hence we have got the agencies on-board.”


K-Factor, has also worked on the website’s other on-going ATL activities.

“ is predominantly focused on the youth platform and the TVC has broken mostly on lifestyle channels. We have started our campaign early January and have associated with youth platforms which have a good following. We will be live across 8-9 channels in February”, adds Kormavelley.

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