Snapshot
of Travel & Tourism sector on TV during Jan-Dec'10
(25 January 2011) |
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| Key
Findings: -
84 per cent rise in 'Travel & Tourism' sector advertising on TV during 2010 compared
to 2009.
- 'Private/International'
tourism accounts for nearly 42 per cent of 'Travel & Tourism' sector advertising on
TV during 2010.
- 'Ministry
of Tourism' contributed for 37 per cent of 'Travel & Tourism' sector advertising on
TV during 2010.
- High
advertising share of 'Travel & Tourism' on National channels during 2010.
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|
Volume
Growth of Travel & Tourism sector on TV |
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|
- Compared
to 2009, advertising of 'Travel & Tourism' sector on TV has seen growth of
84 per cent during 2010.
|
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| Share
of Government and Private/International advertisers in Travel & Tourism sector
on TV |
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- During 2010,
advertising of 'Private/International' and 'Government' tourism on TV was in the
ratio of 58:42.
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| Top
Advertisers of Travel & Tourism sector on TV |
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- 'Ministry
of Tourism', 'Madhya Pradesh State Tourism Development Corporation Limited' and
'Malaysia Tourism' were the top 3 advertisers under 'Travel & Tourism' sector
on TV during 2010.
- During
2010, 7 'Government' tourism departments and 3 'Private/International' advertisers
made it to the top 10 list of 'Travel & Tourism' advertisers on TV.
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| New
Brands of Travel & Tourism sector on TV |
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- Top 3 out of
top 10 new brands are international tourism boards whereas 5 brands were of Indian
/ state tourism board
-
‘Abu Dhabi Tourism’ ranked 1st in the top 10 new ‘Travel & Tourism’ Brands’ list,
followed by ‘Gujarat Pavitra Yatra Vikas Board’ and ‘Delhi Tourism’ at 2nd and
3rd place respectively during 2010.
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|
Share
of Travel & Tourism sector in National vs. Regional channels |
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- During 2010,
advertising of 'Travel & Tourism' sector on National and Regional channels
was in the ratio of 72:28.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
