10 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 64
 
 
 
 





 AdEx Analysis
 
 
 
 










Airlines sector advertising on TV during 2010
TV advertising of Airlines sector up 86 per cent during 2010 compared to 2009 - AdEx India Analysis.

Media, Advertising & Marketing
WC: ICC sticks to its footage guidelines for news channels
ICC and the Indian television news broadcasters continue to be at loggerheads over cricket World Cup coverage.

SRK fails to replicate Rakhi’s success for Imagine TV
SRK hosted Zor Ka Jhatka debuts with 2.61 TVR, much below Rakhi Ka Swayamver's 4.1 TVR on imagine TV.

Marketers eye India's burgeoning youth population

Colgate is a likely $55Billion Unilever target: UniCredit

 
Survey finds Titanic scene as top romantic scene
Santa Barbara Fest honour for James Franco

Tata Sky launches Tata Sky+ HD for Rs3999

Prashant Mehta elevated as CEO of Komli Media

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Nittin Keni returns to Zee as creative director

Universal Music to release Cricket WC album on 10 Feb

TV Ratings
Top 10 Programmes (23/01/2011 to 29/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (23/01/2011 to 29/01/2011)
Zee TV
Zee Marathi
SAB
Colors
Star Plus
Sony Entertainment TV
Ten Cricket
MAX
Imagine TV
DD1
Star Jalsha
Zee Cinema
Star Gold
Zee Bangla
Star One
Star Pravah
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  For a fair share of those advertising dollars
    Source: Hindu Business Line
       
  		• ESS to hike ad rates upto 6 times if India in WC knockout
  		• World Cup ad rate can touch Rs 24 lakh per 10 secs if India does well
  		• Ambush marketing or not, ICC sponsors' rivals to use players
    Source: Economic Times
       
  		• ESPN sells Cup ads for 10 ties on DD
    Source: Times of India
       
  		• Sponsorship revenue, viewership set to rise from last tournament
  		• News channels pad up for the World Cup
    Source: Livemint
  		• Britannia profit rises 28% to Rs37.3crore
    Source: Financial Express
       
  		• Microsoft Appoints Satya Nadella as President of Server and Tools Business
    Source: IT News Online
       
  		• Komli Media promotes Prashant Mehta to CEO
    Source: Campaign India
       
  		• Britannia net up 28%
  		• Gitanjali's biz restructuring delays private equity investments
  		• Coke posts 12% volume growth in India
    		• BCCI insures World Cup for Rs246cr
  		• India Infoline seeks price-rigging probe
    Source: Business Standard
    International News
    		• All in the Family: Rupert Murdoch Soon to Buy His Daughter’s Company
    		• FTC Adds 'Net Neutrality' Inventor to Staff
    		• Arnell and Omnicom Part Ways…and It's Not Pretty
    		• Super Bowl Just the Start for Eminem
    		• ESPN Tearing Up Ad Sales Field
    		• Time Inc., HP Challenging Apple's Dominance
    		• Does AOL Deal Mean HuffPo Without Huffington?
    		• MarketShare Acquires Advisory Firm MarketingNPV
    		• MDC Buys Majority Stake in Anomaly
    Source: Ad Week
       
    		• Super Bowl Just the Start for Eminem
    		• Super Bowl XLV: All 61 Commercials in 2 Minutes
    		• Adweek's Take: 5 Best and 5 Worst Super Bowl Ads
    		• But Where Are the Nerds?
    		• Best Western Unveils New Campaign
    Source: Brand Week
    		• Y&R Advertising appoints David Sable as global CEO
    Source: CampaignLive
       
  		• Newspapers seek new revenue models
    Source: Khaleej Times
       
  		• JCDecaux: Number One Outdoor Advertising Company in the World
    Source: PR Newswire
       
    		• Atex Advertising Launches Support for Broadcast Ads
    Source: Editor & Publisher
       
  		• DVRs no threat to TV ad revenue
    Source: The Australian
       

  • Cash-strapped TransLink exploring billboard advertising
    Source: The Province
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