Snapshot
of 'Airlines' sector advertising on TV during 2010
(9
February 2011) |
| |
| |
|
Key
Findings:
- TV advertising of 'Airlines' sector up by 86 per cent during 2010 compared to 2009
- 'Domestic' Airline Advertising contributed 66 per cent to this category
- Domestic Airline Advertising grew 5 times whereas International Airline Advertising dropped by 21 per cent when compared to 2009
- 'Emirates Airlines' lead in the 'International' Airlines advertiser category while 'Kingfisher Airlines Ltd' was the leader in the Domestic category
|
| |
|
Volume Growth of Airlines sector on TV |
|
|
- TV advertising by the 'Airlines' sector has seen a growth of 86 per cent during 2010 compared to 2009.
|
| |
| Share of International and Domestic Airlines advertising on TV |
|
|
-
Domestic Airline Advertising has captured two third of
the overall Airline TV advertising during Jan Dec 2010.
|
| |
| Volume Growth of International and Domestic Airlines advertising on TV |
|
|
- International Advertising saw a 21 per cent drop during 2010 whereas Domestic Advertising grew 5 times when compared to 2009.
|
| |
| Top Advertisers of International and Domestic Airlines advertising on TV |
|
|
-
With 32 per cent share, 'Emirates Air Lines' led 'International'
Airlines advertising on TV closely followed by 'Qatar
Airways' with 31 per cent share during 2010.
-
'Spice Jet' scored the highest share i.e. 58per cent of
overall Domestic Airlines category on TV followed by 'Kingfisher
Airlines'.
|
| |
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
