WC: ICC sticks to its footage guidelines for news channels

MUMBAI: The International Cricket Council (ICC) and the Indian television news broadcasters continue to be at loggerheads.

The ICC has maintained that the footage guidelines that it issued for news coverage regarding the World Cup are fair, contrary to the common opinion running through news channels.

Reacting to reports that Indian news channels have said that the terms of the footage made available for them are not acceptable, an ICC spokesperson told that there was no reason to concede ground.

"The guidelines we have put in place for the ICC Cricket World Cup 2011 are fair, reasonable and in line with the industry best practice. They are designed to allow non-rights-holders (NRH) the opportunity to offer quality news-access coverage for their viewers while also protecting the exclusive rights of our broadcast partner," the spokesperson said.

The spokesperson noted that in the past, some non-rights-holders (NRH) have flouted the rules and showed almost ball-by-ball coverage of events, in breach of the broadcast partner’s rights.


  "At a very early stage in this process (beginning in October 2010), we and our host broadcaster engaged the views and opinions of the News Broadcasters’ Association (NBA) and involved that organisation at every stage of this process. After lengthy discussions with the NBA, we sent the final version of the guidelines to the NBA to inform them that we were going to publish them on 19 January."

The spokesperson said that the cricket‘s governing body got no response from them. So the ICC extended the publication date and the guidelines were finally issued on 25 January.

"To date we still haven‘t heard back from the NBA. We consider the guidelines to be very reasonable and lenient when it comes to the issue of news access rights. Through its purchase of the rights to televise our events, our broadcast partner, ESPN Star Sports, has poured a large amount of money into cricket while also providing a fantastic televisual experience to a billion viewers in more than 180 territories around the world," the spokesperson said.

The spokesperson said that this investment is used to develop the game in almost every corner of the globe and it is important that their investment is protected. "At the same time we also realise the importance of free news access to NRH and so these guidelines provide a workable balance between those two sides."

Meanwhile, the NBA today expressed confidence that it would be able to amicably sort out the issue relating to the news telecast of ICC Cricket World Cup footage.

NBA president KVL Narayan Rao told that the association had already written to the ICC that it wanted to discuss the issue and he expected that this dialogue would be held soon.

The ICC, however, said that it has not received anything from the NBA.

NBA sources said that the common expectation was that an early resolution would be found "as both needed each other".

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories