Perspectives
Branded
Entertainment: India Story
Though the Indian entertainment
industry appears to have only recently woken up to the concept of
branded entertainment, it's been around a lot longer than many are
aware.
Interview
'Branded entertainment challenge is not about saliency, it is about
strategic & seamless integration'
Interview
with GroupM GM - content and
entertainment Rajeev Berry
Advertiser
Funded Programming: The International Scenario
Other
Headlines
Balaji
Telefilms takes co-production route for films; plans to enter distribution
Balaji Telefilms venturing
into co-production deals as part of a strategy to de-risk its movie
business; plans to enter distribution.
Red FM mktg campaign highlights driver property Morning No. 1
The latest promo initiative
banks on driver show Morning No.1; Delhi & Kolkata stations
to unveil similar campaigns in due course.
Ten
Sports announces US Open 2006 telecast schedule
Shemaroo
releases 'Omkara' on DVD, VCD
Asian
American, Hispanic TV homes grow by 3.6% in US
Asiasat
sees HK $475 million sales till 30 June '06
Emmy
Awards to pay tribute to Aaron Spelling
GoTV
announces IPTV coverage of Emmy Awards
422
million broadband homes by 2010: eMarketer
STMicroelectronics
and China's Dahua Technology develop Cable/IP dual-mode STB
TV
Ratings
Top 10 Programmes (06/08/2006 to 12/08/2006)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top
100 Programmes (06/08/2006 to 12/08/2006)
Star
Plus
Zee
TV
Sun
TV
Star
One
Sony
Entertainment TV
Ten
Sports
Gemini
TV
Zee
Marathi
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