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Navneet Sharma
MD India and Middle East
Total Sports Asia
A
confident and effervescent person who loves his
job and life. That is the best way to describe
Navneet Sharma. It was his passion for sports
that led him to choose a career in sports marketing.
"Since childhood I always wanted to represent
India internationally in sports. I played junior
basketball and squash on the circuit in college.
In school, I played junior hockey. But I could
never figure out which one to target. Sports remained
in my heart. I felt that if I could not play sports
then I should work in an industry that is related
to sports. I could represent sports people."
He recalls that his first job was managing Leander
Paes career in Kolkata. "For the last 16
years I have only worked in the media industry.
I worked for six years in Kolkata and then I shifted
base to Delhi. I was part of Sterling Grand. I
then worked at IMG managing people like Anil Kumble
and Ajay Jadeja. To me, it is important to do
something that I like. This is how I have evolved,"
says Navneet.
A Spiritual Person: "I am a spiritual
person and by that I don't mean religious. I believe
in a super power and the concept of energy that
Deepak Chopra talks about. I believe in Yoga and
I practise it.
There is a reason for everything in life:
I am both an emotional person and an intuitive
person. I believe that there is a reason why everything
exists in life. There is a reason for everyone's
story in life. There is a story happening for
all of us and if you open yourself, you can see
a connection with other people's stories.
My wife is the person behind me: My family
is very important. My parents and in-laws have
always been there for me. Having said that, from
the time I was in college I have been out of the
house. I am a self made guy and even did my college
admissions on my own. My wife Jessica has been
the main person behind me. She pushes me to take
risks, which at times are not calculated. In the
bargain, we have suffered but I believe that the
hard times have led to better times. We now take
risks that are calculated. My wife and daughter
- Melissa are everything to me.
A preference for non fiction books: I
read a lot. Earlier I used to read many a books
on marketing. Now the focus has shifted to life
improvement books. I like to read Deepak Chopra,
yoga books and biographies. You can correlate
it with exciting things that are happening. Once
in a while I do read a work of fiction but I prefer
the other books, which deal more with life chemistry
than with anything else. Fiction is good but it
is also artificial. I have around 200 books. I
used to buy at least four to five books every
month but now because of my busy schedule I buy
around two books each month.
An aversion to partying: I do not party
much. I do entertain people but for me after 10
pm it's family time. Usually, people get surprised
by this because they expect people in my line
of work to party a lot. I also spend time on my
own and I do tend to be a loner at times.
Films
are for entertainment: I like to watch masala
Hindi films. I like thrillers and comedies. I
don't like the serious stuff anymore. Films for
me now are pure entertainment. I don't learn much
from them.
I prefer cars to gadgets: While I have
a lot of gizmos and gadgets, I am not technologically
savvy. I like cars. I have always wanted to own
a Hummer. I like SUVs more than luxury cars. Gizmos
for me are related to work. So if I have a blackberry,
it is because I need to be reached.
Not much time spent in shopping malls:
My wife hates to shop with me because I am very
specific and I don't like to roam in malls. I
don't like to bargain and I am out of the mall
in five to 10 minutes. This is where my wife and
I differ. I would rather spend time playing basketball
or swimming.
Personal goals: I am still aggressive
and I have clearly laid down milestones that I
want to reach. One of the things was to move to
an international market and I have done that now.
The other one is that in five to six years time
I want to be financially more secure. I want to
own a home in Dubai and I want to spend more time
with my family, which I haven't done over the
past three to four years. My most important goal
is to help people in whatever way I can.
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