Monica Tata
VP, ad sales & networks (India & South Asia)
Turner International India

Many of us are smitten with collecting. By surrounding themselves with the things they have worked so hard to gather, collectors get to enjoy their collections differently than those who choose to preserve or display them. One such collector is Monica Tata, the vice president, advertising sales and networks, India and South Asia for Turner International India.

Monica has a fabulous collection of shoes, bags and costume jewelry. Her keen sense of fashion and the sense of enjoyment in having a great collection of shoes, bags and jewelry is what attracted her to start collecting these items.

She has 150 pairs of footwear and 100 bags. And as for costume jewelry, Monica says, "It's difficult to put a number to what I possess but if I were to wear my jewelry everyday without repeating even one earring... I can do that without a problem for at least 500 days in a row!"

Traveling across the globe has helped Monica expand her collection. She has picked up these items from the US, Europe, Asia and Latin America. With a little knowledge and effort, everyone can find their own gems. Each found gem has its own 'story.' Whatever the reason for collecting, it fulfills emotions that lie at the heart of our personalities.

"In every visit of mine, five-six pairs of shoes and three-four bags is a very expected thing in my bag! This of course is not including my shopping binges in my India travels," says Monica.

When asked since when she has been nurturing her collection, Monica smiles, "Since I started affording it!" She admits to buying most herself but does have friends and family contributing to her collection and adds, "Yes, more of such gestures are more than welcome!"

She looks for colour, uniqueness, design in her favourite items and the fact that it should fit well and go with her personality.

Initially, when she started the collection, she was not much into brands. But, over the years she prefers to check out her preferred brands before the final buy. Says Monica, "Nine West is my favourite footwear brand but that doesn't stop me from buying shoes, bags and accessories from fancy malls to flee markets! As long it appeals to me - I just buy it!"

Monica doesn't reveal the amounts she spends on her collections. All she says is," If I tell you then I will have to kill you! Let's just say...A LOT!"