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iWorld | OTT
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Why OTT platforms focus on users feedback |
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As the over-the-top ecosystem turns more cluttered and competitive, the platforms are gearing up to retain users. Along with building a robust content slate, all the streaming services are also ensuring seamless viewing experience for the users. |
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Marketing | MAM
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Digital-first brands bet big on Dream11 IPL |
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Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets. |
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