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25 February 2020 Volume 70 Issue No:83
Cable TV | MSO  
IMCL's Vynsley Fernandes on NTO changes, tech improvements and staying relevant  
In the last couple of years, streaming services have emerged as a big challenge to traditional cable distributors while the business model has changed too owing to the new tariff order (NTO). Amid the flux, upgrading the existing structure, technology and strategy has become necessity to stay relevant.  
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MAM | Marketing  
Trumping India  
From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event 'Namaste Trump'.  
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iWorld | OTT  
Kantar's OTT audience measurement aims to be industry currency  
Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need of the hour. While the video measurement will come up in Q2, both the companies, on the back of the collaboration, aim to fill the need gap.  
Read More...  
Press Releases
» Society Tea launches detoxifying tea Cleanse
» Gaana Shows & Podcasts Original 'Ummeed With Zakir Khan' Shares Quirky Insights on Hope, Success & Self Care
» Nykaa and BookMyShow come together to launch India's first ever beauty festival 'Nykaaland' – the wonder world of beauty
» Sony BBC Earth concludes the third edition of 'feel alive hours' in schools across India
More News From Indian Television
Delhi, Mumbai largest markets for OTT audio streaming
There is a strong interplay between radio and OTT audio streaming resulting in what can be called a "Battle for the Ear", according a study. The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION and it will bring the streaming audio medium on par with radio, TV, print and digital platforms............ Read More...
Fakt Marathi to convert into full GEC from April 2020
The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio-mythology, history, crime and comedy............ Read More...
AdLift wins Tata AIG General Insurance SEO & Social Media
Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand's digital media duties, including SEO and Social Media management.......... Read More...
More Indian Stories From Elsewhere
»   Share market update: Media shares decline; Sun TV falls 3%
»   Bombay HC clubs cable operators' plea against TRAI along with broadcasters' petition
»   DoT seeks Rs 7,608 crore from GAIL in dues for FY18; Rs 1.83 lakh crore assessment not being pressed
    Source: ET
»   Kolkata: Cable TV bill to rise as broadcasters set to withdraw discount
    Source: TOI
»   Rs 600 crore AGR bill: Will have to shut shop in India, says US satellite broadband provider Hughes
    Source: Financial Express
»   India to host Commonwealth shooting, archery championships
    Source: Hindustan Times
»   GTPL Hathway acquires 220,000 subscribers who use Cable TV and Broadband Services
    Source: Telecom Talk
»   US FCC chief Ajit Pai meets Trai chairman, telecom secretary
    Source: Livemint
»   India explores opportunities for co-production and collaborations in films with International counterparts
    Source: News On Air
»   Sky Seal Capital announces the launch of Phoenix Lending
    Source: Business Wire India
More International Stories From Elsewhere
»   Samira Ahmed and BBC reach settlement over equal pay claim
»   Dom Joly: how we made Trigger Happy TV
    Source: The Guardian
»   ABC News Live Taps BuzzFeed's David Hatcher to Oversee Morning News Programming
»   'Parasite' Will Stream Exclusively on Hulu in U.S.
    Source: Variety
»   Katherine Johnson, legendary NASA mathematician and 'hidden figure,' dies at 101
»   Daily Crunch: Sony unveils its first 5G smartphone
    Source: Tech Crunch
»   Newsy Hires Turnham as Managing Editor
»   WAGA Atlanta to Debut 4:30 P.M. News
    Source: Broadcasting Cable
»   YouTube TV expands pay TV footprint through Windstream deal
»   Why Loop Media built its own Android-based video player
    Source: Fierce Video
»   Disney+ begins UK pre-orders
»   New RTL channel for Croatia
    Source: Broadband Tv News
»   Marquee Sports Network Steps Up to the Plate
»   B. Smith, TV Host, Author, Dies at 70
    Source: Multichannel
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