Television

Sony BBC Earth concludes the third edition of ‘feel alive hours’ in schools across India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/24/sonybbcearth.jpg?itok=1GviIwmQ

MUMBAI:In its continued efforts in inspiring, influencing and making students ‘feel alive’ with its enthralling content, Sony BBC Earth, India’s most loved factual entertainment channel, recently concluded the third edition of ‘feel alive hours’. Post the phenomenal success of the first and second edition of this exclusive on-ground property, the channel made the third edition bigger in scale and outreach by adding Chennai to the list. This year’s edition reached out to over 1 lakh students across 300 schools in Mumbai, Delhi, Bengaluru, Chennai and Kolkata, and helped the students open their eyes to the wonders of the world amidst their busy study schedule.

An idea born from a BBC Research about how being connected to nature makes one happy, ‘feel alive hours’ helped rekindle the joy of being closer to nature through positive, insightful stories from some of the channel’s landmark shows. This year’s edition, additionally, emphasised on the importance and the relevance of ‘Being Eco Conscious’. Students were encouraged to adopt and advocate sustainable living through thought-provoking stories and ‘Do it yourself’ workshops on reusing plastic bottles as bird feeders, plant pots and lava lamps.

The especially curated educative and entertaining 90 minutes program also included quirky science experiments, engaging quizzes, exciting eco-friendly giveaways and many mind-blowing and never seen before stories on fun science, nature, wildlife, adventure, exploration, manufacturing, culture, food, fitness and more.

Of the 300 schools covered, there were 75 schools in Mumbai including RBK Global School and Arya Vidya Mandir; 75 schools in Delhi including Alpine school and Ryan International School; 75 schools in Chennai including VNR Vivekananda Vidyalaya and Ramakrishnan Mission Matrix Higher Secondary School; 50 schools in Bangalore including Cambridge and AECS Magnolia CBSE and 25 schools in Kolkata including G B Memorial and Harvard House High School. Basis the phenomenal response, the faculty and students are inspired to co-exist with nature and be more responsible about their plastic footprint.

Additionally, Sony BBC Earth took Feel Alive Hours online this year so that students across the country can have it at their fingertips, all year round. The channel has put together an informative and engaging website where students can participate in fun quizzes and win exciting prizes every month, watch extraordinary stories and be updated on exclusive Sony BBC Earth events happening in various cities. One can find out about this by logging into https://www.sonybbcearth.com/school.

Tushar Shah, Executive Vice President & Business Head, SPNI English Cluster, “Feel Alive Hours in schools has been a pioneering initiative to capture the young audience and trigger positive impact through our content. This year, we levelled up by driving the programme with a purpose to make the young minds more eco-conscious by advocating sustainability. The phenomenal response from students and faculty across India motivates us to push the envelope further in consumer engagement and churn out content that entertains and inspires alike.”

Sanjukta Biswas, Professor at CP Goenka School, Mumbai, “The session was really informative and engaging. The videos shown were excellent and the children really enjoyed the session, especially the quiz. Sony BBC Earth is a really good channel for everyone to watch.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/py.jpg?itok=dzGnWaWg
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/shemaroo.jpg?itok=gXX25JPL
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zulfia.jpg?itok=pkwaDSMw
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/barc.jpg?itok=YSgL1D2M
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Wimbledon-2020.jpg?itok=JBi30X6q
Wimbledon 2020 becomes latest sporting event to be cancelled due to Covid-19

For the first time since World War II (1945), the Wimbledon Championships 2020 has been cancelled by a year amid rising concern of the novel Covid-19 pandemic, confirms All England Club Lawn Tennis Club (AELTC) in its official press statement.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nbsa.jpg?itok=Aws1be0k
NBSA advises news channels to use social media content after thorough verification

MUMBAI: The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nba_0.jpg?itok=3ubPyfky
NBA players go head-to-head in first-ever ‘NBA 2K players tournament’

MUMBAI: National Basketball Association (NBA), and National Basketball Players Association (NBPA) announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players from 3 April on ESPN and ESPN2. NBA players, including top seeds Kevin Durant of the Brooklyn...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required