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| .7 1 April 2002 | Volume: 2 | Issue : 24 |
Nickelodeon and HBO triumph at Peabody Awards for broadcast excellence The 61st annual Peabody Awards announced recently saw HBO and Nickelodeon reap a rich harvest of awards. More MGM Networks to launch channels in Portugal, Korea MGM Networks, a unit of Metro-Goldwyn-Mayer Inc. has entered into agreements to launch MGM-branded channels in Portugal and South Korea. More Media, Advertising & Marketing Watch Egmont ties up with producers for 'Badhaai Ho Badhaai' merchandise Egmont Imagination India has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film – Badhaai Ho Badhaai. More Government okays 100 per cent FDI in advertising Except in print, other media seem to getting it easy from the government. More Tube Talk AXN wages war in western territory this month AXN has announced a slew of films catering to viewers nostalgic for the wild west and good old fashioned war films. The westerns will air on Tuesdays and war films will air on Fridays at 10 pm beginning April. More Source: www. indiantelevision.com Other Headlines Cadbury Dairy Milk: No more excuses, please More Infosys, VSNL and Reliance are top media favourites More Network bags TEN Sports account More Rediffusion, Delhi, adds two new accounts More Source: www.agencyfaqs.com Potter goodies set to supplement release More Source: The Times of India HTA dominates the 25th South Indian Advertising Awards 2002 More International: Pepsi becomes official soft drink of NFL More Hindi Newspapers grow when others stagnate More Source: www.exchange4media.com Egmont sees serious business in playschools More Prescription footwear launched More Source: The Hindu Business Line HLL sales slip on poor soaps show More Toyota Kirloskar lines up top segment cars More Gillette suffers Rs 27-cr loss after Duracell plant closure More Royal Sports launches 3 US apparel brands More GKB Vision to launch multi-focal lenses More Eicher to drive heavy vehicles by June More Source: The Economic Times Pepsi aims at double digit growth More Gillette India logs Rs 29 crore loss on Duracell charges More Nestle Polo swings 10% ad budget to events More FCB Ulka to take on Y&R with its new tool More DVD majors to drop prices by 40% to fuel demand More OM Kotak Mahindra may sub-brand campaigns More Coca-Cola India launches website More TBWA launches e-commerce package More IT bigwigs to discuss private participation in Media Lab More Movenpick gets high on India, local arm soon More Source: Business Standard TV Manufacturers Plan Slew Of Promos To Push Sales More SWC Launches Online Initiative To Promote Royal Challenge More MSOs, Broadcasters Form Panel To Frame Dispute Settlement Rules More Source: The Financial Express
Relevancy: Online Advertising Middlemen Get Religion When online advertising became big business, it became increasingly apparent to advertisers and the most prominent intermediaries in the field that most online ad campaigns were failing because they were irrelevant to their target audience. More Source: Traffick Gap Celeb Ad Salvo Leaves Message Unclear Trying to turn around nearly two years of declining sales, Gap Inc. (GPS) is running advertisements of a 40-something actor and an aging sculptor, among other offbeat celebrities. More Source: Iwon Ad Age Group Buys AdCritic.com The Ad Age Group in New York, the division of Crain Communications that publishes Advertising Age, has acquired AdCritic.com, a company that provided online access to television commercials. More Source: New York Times Pharmaceutical Spending Continues Steady Increase For the fourth straight year, prescription drug spending rose more than 17 percent in 2001, driven in large measure by a few heavily advertised, high-priced medications, a nonpartisan study released yesterday found. More Source: Washington Post Ad Eaters show coming to Dubai The French Business Council (FBC) is bringing the well-known Ad Eaters show to Dubai next month. More Source: Gulf News Palmer Jarvis dominates lofty advertising awards Palmer Jarvis DDB, known for its humorous and often edgy advertising, reaffirmed its creative dominance last night by laying claim to a whopping 50 out of a possible 123 awards at the prestigious Marketing Awards in Toronto. More Source: National Post Online Cordiant Renegotiates with Banks Cordiant Communications Group is close to completing the renegotiation of its banking covenants meant to reflect the change in its operating performance.. More Maytag Eyes Media Review Appliance manufacturer Maytag Corp. is preparing to review its estimated $120-million media buying business, sources said..... More Source: Adweek Online Cordiant loan deal eases anxieties Investors in Cordiant breathed a sigh of relief yesterday when the troubled advertising and marketing group said its banks had reached agreement in pr ADVERTISEMENT inciple to renegotiate the terms of its $400m loan facility. More Source: Guardian Unlimited Maiden mauled by advertising rout Poster advertising group Maiden dipped into the red last year, hurt by a sector-wide slowdown. But it predicts a gradual recovery this year, and claims that it is continuing to win market share from its rivals... More Source:ShareCast Ad-Aware 5.7 Released If you're a P2P fan, chances are you have several file-sharing clients bouncing around your computer More Source: Slyck Cordiant's share price up after banks agree to renegotiate loans Cordiant Communications Group has bought itself some more time by arranging new terms with its lenders. There have been concerns that the company might breach its debt covenants this year. More Source:www.adageglobal.com |
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