Television

Egmont ties up with producers for 'Badhaai Ho Badhaai' merchandise

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Egmont Imagination India, that claims to be one of the largest children’s entertainment company in the world has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film – Badhaai Ho Badhaai.

Egmont Imagination India has acquired the world rights from Kapoor & Kaushik Entertainment to publish and market the 'Badhaai Ho Badhaai' range of products in India. The company is the pioneer of the Bollywood film publishing programme in India. The products for Badhai ho badhai extend from a graphic novel to an entire spectrum of infotainment aimed at educating children.

The graphic novel is the flagship product which narrates the entire story with caricatures and captures the complete essence of the film. The products are targeted at children in the age group of 4-14 years and designed to engage kids with activities like colouring, reading and creativity development, according to a company release.

Other products include the Mask Book, the Mystic pencil book, Magic Colouring book and the Jumbo colouring book based on the movie and its characters. Children also have an option of the Activity Kit or the Mega Kit which are attractively packaged sets of the various products.

Badhaai Ho Badhaai has been produced by Kapoor and Kaushik Entertainment and is directed by Satish Kaushik. Presented by Subhash Ghai’s Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among others.

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