Egmont ties up with producers for 'Badhaai Ho Badhaai' merchandise

Egmont Imagination India, that claims to be one of the largest children?s entertainment company in the world has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film ? Badhaai Ho Badhaai.

Egmont Imagination India has acquired the world rights from Kapoor & Kaushik Entertainment to publish and market the 'Badhaai Ho Badhaai' range of products in India. The company is the pioneer of the Bollywood film publishing programme in India. The products for Badhai ho badhai extend from a graphic novel to an entire spectrum of infotainment aimed at educating children.

The graphic novel is the flagship product which narrates the entire story with caricatures and captures the complete essence of the film. The products are targeted at children in the age group of 4-14 years and designed to engage kids with activities like colouring, reading and creativity development, according to a company release.

Other products include the Mask Book, the Mystic pencil book, Magic Colouring book and the Jumbo colouring book based on the movie and its characters. Children also have an option of the Activity Kit or the Mega Kit which are attractively packaged sets of the various products.

Badhaai Ho Badhaai has been produced by Kapoor and Kaushik Entertainment and is directed by Satish Kaushik. Presented by Subhash Ghai?s Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among others.

Latest Reads
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories