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Egmont
Imagination India, that claims to be one of the largest children’s
entertainment company in the world has joined forces with
Kapoor & Kaushik Entertainment to launch an entire range of
products based on its forthcoming film – Badhaai Ho Badhaai.
Egmont
Imagination India has acquired the world rights from Kapoor
& Kaushik Entertainment to publish and market the 'Badhaai
Ho Badhaai' range of products in India. The company is the
pioneer of the Bollywood film publishing programme in India.
The products for Badhai ho badhai extend from a graphic
novel to an entire spectrum of infotainment aimed at educating
children.
The
graphic novel is the flagship product which narrates the entire
story with caricatures and captures the complete essence of
the film. The products are targeted at children in the age
group of 4-14 years and designed to engage kids with activities
like colouring, reading and creativity development, according
to a company release.
Other
products include the Mask Book, the Mystic pencil book, Magic
Colouring book and the Jumbo colouring book based on the movie
and its characters. Children also have an option of the Activity
Kit or the Mega Kit which are attractively packaged sets of
the various products.
Badhaai
Ho Badhaai has been produced by Kapoor and Kaushik Entertainment
and is directed by Satish Kaushik. Presented by Subhash Ghai’s
Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among
others.
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