Government okays 100 per cent FDI in advertising

Except in print, other media seem to getting it easy from the government.

The Indian government has further liberalised foreign direct investment (FDI) in advertising by raising automatic approvals from 74 per cent to 100 per cent. FDI in films was also further freed, and several of the restrictions removed.

These include removal of the condition that only a company with an established track record in films, music, finance and insurance would be permitted to invest in films via the 100 per cent automatic route. Other conditions which have been liberalised include companies being required to have a minimum paid up capital of $ 10 million if the investor is a single largest equity shareholder and $five million in other cases.

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