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Except
in print, other media seem to getting it easy from the government.
The
Indian government has further liberalised foreign direct investment
(FDI) in advertising by raising automatic approvals from 74
per cent to 100 per cent. FDI in films was also further freed,
and several of the restrictions removed.
These
include removal of the condition that only a company with
an established track record in films, music, finance and insurance
would be permitted to invest in films via the 100 per cent
automatic route. Other conditions which have been liberalised
include companies being required to have a minimum paid up
capital of $ 10 million if the investor is a single largest
equity shareholder and $five million in other cases.
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