Click here to View in Browser 03 Mar 2022 Volume 14 Issue No:28   MAM | Media And Advertising   Sara Ali Khan is taken by surprise in Flipkart Shopsy's new TVC   Flipkart's social commerce platform Shopsy has rolled out its latest campaign called 'It happens only on Shopsy' with Bollywood actor Sara Ali Khan. The campaign highlights the brand's value proposition as a hyper value platform with unbelievably low prices depicted through its tagline 'Shopsy Pe Prices Aise Lage Free Jaise.'   Read More...   MAM | Media And Advertising   Para-badminton player Palak Kohli joins adidas' athlete roster   Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others. With Palak on board, the brand will continue to celebrate and inspire women from the world of sports as part of its 'Impossible in Nothing' campaign.   Read More...   MAM | Marketing   Loop launches ad campaign with new brand identity and logo   Group health insurance provider Loop announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. Building on this new brand identity, Loop has signed on actor and celebrity entrepreneur Kunal Kapoor as the face of its first-ever campaign.   Read More...   MAM | Marketing   Publicis brings in Lalatendu Das as Performics India CEO   Publicis Groupe India has brought Lalatendu Das on board as CEO of Performics India. Das joins the company after almost ten years with McKinsey, where he was partner, core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific.   Read More...   MAM | Media And Advertising   Mullen Lintas wins creative duties for ITC's Fabelle   ITC's luxury brand of handcrafted chocolate creations Fabelle has awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to 'unparalleled, distinguished chocolate experiences.' Mullen Lintas' Bangalore office will lead the account.   Read More...   MAM | Media And Advertising   Rashii Prabhakar joins Pixis as national agency lead   Pixis, a California-based technology company that provides contextual codeless AI infrastructure for demand generation and marketing optimisation has announced the appointment of Rashii Prabhakar as national agency lead in India.   Read More...     Press Releases » The Necessity of Project Management » PTC Play launches new political drama series 'Chausar' » News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry » #WeMetOnTwitter: Love in the digital age More News From Indian Television Sony Sports to telecast Australia tour of Pakistan on 4 March Sony Sports Network is all set to broadcast the Australia tour of Pakistan 2022. The series, that comprise three tests, three ODIs and a one-off T20I match, will have a live broadcast on Sony Six and Sony Six HD channels from 4 March as well as livestreamed on OTT platform Sonyliv.......Read More...   Superstar Xchange to launch NFT for Hindi film 'Jhund' US based Superstar Xchange in collaboration with Tezos India and TZ APAC are set to launch Bollywood industry's first non-fungible token (NFT) ahead of the theatrical release of Hindi film "Jhund." ...... Read More...   Akshaye Widhani takes over as CEO of Yash Raj Films Yash Raj Films (YRF) on Wednesday named Akshaye Widhani as the chief executive officer (CEO). He was most recently senior VP - finance and business affairs and head of operations, YRF Studios. Widhani joined YRF at the age of 22 and has been associated with YRF for 17 years......... Read More...   More News From India       »   Syska bets on millennials and Gen Z with new campaign »   Kartik Aaryan does 'Ply ka Punchnama' in Wigwam Plywood's ad     Source: ET Brand Equity »   Ukraine crisis: YouTube suspends ads from Russian state media, limits RT access »   Chennai Super Kings shows sports has become big business in India     Source: Livemint »   IPL ad sales set to cross record ₹4,000-cr mark »   12 Business Advertising Ideas that are Cheap and Creative     Source: ET »   Flipkart's Shopsy launches a new campaign »   FMCG ad insertions on digital saw 81% rise during 2021 over 2020: TAM AdEx     Source: Financial Express »   Disney sells most of advertising inventory for Indian Premier League 2022 »   After FB and Insta, YouTube blocks Russian news outlets RT, Sputnik     Source: BS »   Anand Mahindra shares old Ukrainian army recruitment ad to highlight impact of conflict.     Source: India Today »   Russia-Ukraine war: YouTube, Twitter, Facebook ban Russian ads     Source: Zee Biz »   TTK Prestige sees no need to up ad spends to cope with competition     Source: CNBCTV18 »   For a price, brands set to get space in railway station names     Source: Indian Express »   Artificial intelligence enabled advertising     Source: TOI »   Ad group WPP posts 12.1% sales growth as clients spend on recovery     Source: Reuters         More National News       »   Burger King apologizes for confusing meat lovers with plant-based Whoppers »   Why does the same London billboard keep showing up in ad campaigns?     Source: The Drum »   Watchdog bans London tube Floki Inu cryptocurrency ad campaign »   Comparethemarket pulls meerkat ads from TV news after Ukraine invasion     Source: The Guardian »   Doug Ford government pumps tax dollars into Ontario ad campaign, but won't say how much     Source: CBC »   Ukraine invasion exposes balancing act of brand responsibility in advertising     Source: Digiday »   Fox Audio Network Taps Spotify's Megaphone for Ad and Podcast Distribution     Source: TV Technology »   NBCU's Ad-Sales Unit Hires Execs to Promote Ad-Tech, Data, Measurement     Source: Variety »   Snapchat Joins Tech Giants in Halting Ad Sales in Russia     Source: CNet »   As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform     Source: TC »   Three Ways To Maximize Your ROI With Facebook Advertising In 2022     Source: Forbes »   MassMutual pulls ad featuring Russian star Alex Ovechkin due to Ukraine war     Source: NY Post »   Nexstar Weathers Cyclical Political Ad Drop To Post Solid Q4 Results     Source: Deadline »   Bouygues Telecom launches targeted TV advertising platform     Source: Broadband TV News         To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.