Click here to View in Browser 2 Feb 2022 Volume 14 Issue No:08   MAM | Marketing   Budget 2022: A clear push towards a digital economy, start-ups   Finance minister Nirmala Sitharaman on Tuesday presented the Union Budget 2022 in Parliament. The minister said that the country is set to clock an economic growth rate of 9.2 per cent in the current financial year, in what was her shortest Budget speech yet.   Read More...   iWorld | OTT   Digital advertising to reach Rs 35,809 crore in 2023 on par with TV   Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday. Digital media is expected to grow at 29.5 per cent CAGR to reach a market size of Rs 35,809 crore.   Read More...   MAM | Media And Advertising   Meesho assures 'Budget Pe No Load' in its latest campaign   Internet commerce platform Meesho in its latest campaign highlights a budget shopper's eternal dilemma of 'Loon Ya Na Loon.' The campaign continues to underline the value proposition of the company's 'Sahi Sahi Lagaya Hai' (the right price) appeal.   Read More...   MAM | Media And Advertising   Publicis Health appoints Anindya Banerjee as creative head   Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni. In this role, Banerjee will lead the creative mandate for the unit, evolving their creative offerings while managing growth.   Read More...   MAM | Marketing   Drools ropes in Ananya Panday as brand ambassador   Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India. Ananya is a proud dog-mum and is very mindful of their nutrition.   Read More...   iWorld | OTT   Tata Open Maharashtra onboards ShareChat, Moj to promote tournament   The Tata Open Maharashtra on Tuesday announced its partnership with social media platform ShareChat and short video app Moj. The tennis tournament has started at Balewadi Stadium in Pune on 31 January and the event will go on till 6 February.   Read More...     Press Releases » Governance Now to honour achievers with Visionary Awards 2021 » News18 UP/Uttarakhand launches elections-special show 'Shehar Shehar Chunavi Safar' » News18 India to telecast 'Mahapoll' ahead of assembly elections » OTMC brings popular K-drama 'Save Me 2' to India More News From Indian Television Disney Star network execute 24-hour roadblock for Tata Play Disney Star network executed a 24-hour roadblock for Tata Sky to drive awareness for their recent rebranding campaign as Tata Play. The roadblock was in effect from 27 January to 28 January. After 18 years as Tata Sky, the direct-to-home service provider announced its rebranding as Tata Play on 26 January signaling its expanded business interests in broadband and OTT aggregation........ Read More...   Airtel acquires 25 per cent stake in Lavelle Networks Telecom major Bharti Airtel has acquired about a 25 per cent equity stake in Bengaluru-based technology startup Lavelle Networks. The agreement is subject to statutory approvals. Lavelle Networks specialises in software-defined wide area network solutions and it serves a range of industry segments......... Read More...   Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal Sony Pix has partnered with Sony Pictures Entertainment along with continued support of Warner Brothers and NBC Universal to announce their upcoming programming lineup. This includes titles like "Shazam," "Spiderman," "Lord of the Rings," "My Best Friend's Wedding," "Sleepless in Seattle," "Resident Evil," and "Insidious.".......... Read More...   More News From India       »   Ad film director Prahlad Kakkar's take on best, worst things in Budget »   FM Sitharaman gives Rs 13,700 crore for Department of Space     Source: BS »   SBI Life unveils re-imagined brand identity in latest TVC »   Alia Bhatt and Dulquer Salmaan have a 'coffee-licious' morning with Kopiko     Source: ETBrand Equity »   Advertising volumes of movie genre grew by 13% in 2021 over 2020 »   Digital advertising industry in India expected to reach Rs 35,809 crore market size by 2023     Source: Financial Express »   Google's Q4 ad sales soar again, parent plans to split stock     Source: Live Mint »   Delhi govt spent over Rs 10 cr on 'Red Light On Gaadi Off' campaign ads     Source: ET »   'Eyes on Target': MS Dhoni Giving Life Lessons in This Viral Ad Took a Year to Make     Source: News18 »   Five establishments fail to pay penalties for ad violations, sealed     Source: New Indian Express »   Google offers new replacement for advertising cookies after 'FLoC' falls short     Source: Reuters »   Australian Open Final: Ballkids face Medvedev's wrath in bizarre rant     Source: Indian Express »   Gajar ka halwa and the housewife in Indian advertising     Source: CNBC TV18         More National News       »   4 Super Bowl ad newbies explain why the moment is right to bet big on the big game »   A confused Seth Rogen and Paul Rudd film Lay's Super Bowl ad teaser     Source: The Drum »   AstraZeneca runs first kidney disease focused Farxiga TV ad, getting in the homes of 37M people with this 'silent disease'     Source: Fierce Pharma »   Alphabet beats Q4 expectations with growth in ad sales, Google Cloud     Source: ZDNet »   SiriusXM figures out how to track audiences across its apps, including Pandora and Stitcher     Source: TC »   Bud Light Seltzer's Super Bowl ad spotlights new hard soda line and stars Guy Fieri     Source: CNBC »   Sarah McLachlan Stars in Heartwarming Parody Ad… But No Sad Puppies This Time     Source: Billboard »   Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting     Source: TC »   The CEO taking action on workplace policies for women     Source: BBC »   Google stock jumps 8% after blowout quarter fueled by strong ad sales     Source: CNN »   Google posts mammoth jump in fourth-quarter revenue     Source: CNet »   Mobile Carriers: The Next Frontier In Advertising     Source: Forbes         To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.