Mumbai: Sony Pix has partnered with Sony Pictures Entertainment along with continued support of Warner Brothers and NBC Universal to announce their upcoming programming lineup. This includes titles like "Shazam," "Spiderman," "Lord of the Rings," "My Best Friend’s Wedding," "Sleepless in Seattle," "Resident Evil," and "Insidious."
The channel’s constant innovation in terms of content has garnered a great response from the viewers,” said the statement. In 2021, the channel introduced properties such as ‘Pix Triple treat,’ ‘Mega Pixathon,’ ‘Twice is Nice,’ and a slew of Indian television premieres to woo audiences. The channel is planning to introduce a new property titled ‘Love Stories on Pix’ that will help viewers enjoy romantic films in the comfort of their homes.
Sony Pix has secured top rank in terms of viewership both SD and HD platforms in its category and is also the leader in the primetime slot of 1900-2400 hours according to Broadcast Audience Research Council (Barc) data (Source: Barc, TG – 15-40 AB, Market – 10L+, Period – Wk 51’21 – Wk 2’22)
“In our constant endeavor to bring the best to our viewers, this year we will see movies from Hollywood’s best studios like Sony Pictures Entertainment, Warner Brothers and NBC Universal on Sony PIX,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “We are delighted to partner with these studios once again and look forward to yet another fulfilling year ahead.”