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20 Oct 2021 Volume 14 Issue No:37
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MAM | Marketing

 
Majority of ads are replete with gender stereotypes, shows new Asci study  
Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred advertisements conducted by the Advertising Standards Council of India (Asci) in association with Futurebrands.  
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MAM | Marketing

 
Mobile campaigns in India deliver stronger results in H1'21: Report  
Mobile campaigns in India posted lower brand risks than display, viewability on mobile environments increased in India, and ad fraud rates decreased in desktop and mobile web display. These are some of the findings from Integral Ad Science's (IAS) Media Quality Report for H1 2021.  
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MAM | Marketing

 
Blink Digital strengthens mid-management with two new appointments  
Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency. Bhalla holds a professional experience of eight years overall where she did multiple roles from researcher to media planning. At Blink Digital, she will be overseeing media planning and strategy.  
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MAM | Marketing

 
Laqshya Media Group executes OOH campaign for Tanishq's latest collection  
As the country slowly gears up to fully 'unlock' post the second wave of the pandemic, outdoor advertising has also begun to see an uptick. Marketing communications group Laqshya Media Group is among the latest to execute a mega OOH campaign for Tanishq's festive collection 'Utsaah' - The Festival of Life.  
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MAM | Media And Mdvertising

 
Vedix ropes in Avika Gor for new digital campaign  
Ayurvedic beauty brand Vedix has brought on board "Balika Vadhu" actor Avika Gor to launch a digital campaign for its haircare range. The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth.  
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MAM | Media And Mdvertising

 
Grapes Digital bags digital AOR & communications mandate for Suraasa  
Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office. As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand.  
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Press Releases
» Republic Media Network, BeatO team up for diabetes awareness campaign
» 10 Ways Teens can Earn Money Online
» Elegant Steel celebrates Durga Puja with 'The Steel Within' campaign
» News18 Gujarati unveils Navratri special programming lineup
More News From Indian Television
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TV18 Broadcast publishes new RIO adhering to NTO 2.0
TV18 Broadcast Ltd has published its reference interconnection (RIO) offer issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December........ Read More...
 
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NTO 2.0: MSOs asks Trai to reject new RIOs published by broadcasters
The Tamil Nadu Digital Cable TV Operators Association has written to the Telecom Regulatory Authority of India (Trai) asking it to reject the new reference interconnection offers (RIO) published by broadcasters. The Association has also sought Trai's intervention in asking broadcasters to reduce channel prices as it "will cause irreparable loss to the entire industry".......... Read More...
 
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'India's Space Odyssey' is the story of ordinary people doing extraordinary work: director Pria Somiah
'India's Space Odyssey', the all-new discovery+ Original currently steaming exclusively on the platform celebrates the 60-year-long successful journey of India's space programme pioneered by the Indian Space Research Organisation (Isro)........... Read More...
 
More News From India
     
»   'Delighted' says Anand Mahindra after Manoj Bajpayee features in Krish-e app ad
»   India's gig economy and the question of quality jobs
    Source: Livemint
»   Philips Airfryer impresses chef Ranveer Brar in new TVC
»   Games24x7 celebrates the zeal of cricket fans this ICC T20 World Cup
    Source: ET Brand Equity
»   Australian regulator aims to rein in Google's advertising power
»   Google launches GNI Advertising Lab to support small, medium sized news publishers in India
    Source: ET
»   How to build a powerful online video advertising strategy
»   Fire-Boltt announces Virat Kohli as its brand ambassador
    Source: Financial Express
»   'You had one job': Amitabh Bachchan's 'photoshopped' hand in jewellery ad sparks jokes online
    Source: Indian Express
»   Apple privacy tweaks create windfall for its own advert biz: Report
    Source: BS
»   Pinterest Launches New Advertising Features for Brands to Drive Shopping
    Source: NDTV
»   'Hindus Only' Job Advertisement in College Creates Uproar in Tamil Nadu
    Source: News18
»   Pinterest launches new ad features to drive shopping
    Source: Reuters
     
More National News
     
»   Google ads to get more transparent by offering access to advertiser's recent history
»   TikTok's new ad products invite users to interact with taps, swipes, likes and more
    Source: Tech Crunch
»   Firefox's address bar has ads now, but you can disable them
»   Intel tries to bash Apple again with a terrible 'social experiment' ad
    Source: The Verge
»   Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
    Source: Forbes
»   Top teachers union rolls out ad in support of McAuliffe in Virginia
    Source: The Hill
»   What Very's early Christmas ad reveals about the nation's mood this year
    Source: The Drum
»   Marketing Veteran Lou Paskalis Named President at Ad Association MMA
    Source: The Guardian
»   Manitoba Tory election ad did not break campaign law: elections commissioner
    Source: CBC
»   Charter Communications bans Edie Falco anti-horse carriage ad
    Source: NY Post
»   Apple's power move to kneecap Facebook advertising is working
    Source: CNBC
»   Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
    Source: NY Times
     
 
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