Blink Digital strengthens mid-management with two new appointments

Blink Digital strengthens mid-management with two new appointments

Shweta Bhalla joins as media director and Dazy Verma as strategy director.

Blink Digital strengthens

Mumbai: Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency.

Bhalla holds a professional experience of eight years overall where she did multiple roles from researcher to media planning. At Blink Digital, she will be overseeing media planning and strategy. Previously, she has worked with Mindshare as director - strategy and has worked for clients across auto, FMCG, retail industries. "The company already holds a great position in the digital marketing space. I will contribute my best to keep that intact. I am looking forward to driving media solutions while guaranteeing we are at our efficient best," said Bhalla.

Verma has previously worked with Mullen Lintas as a planning director and her core expertise lies in brand strategy, media planning, and branded content. With a decade of experience in working with auto, e-commerce, FMCG, nutrition and wellness, lifestyle and luxury industries, Verma will look after the strategic planning function as well as the content practice at Blink Digital. "My focus will be to build powerful brand narratives that transform the creative work that we do across digital channels and touchpoints. I am looking forward to this journey toward nurturing our old brand partnerships and building new ones," Verma said.

“Shweta and Dazy both come with valuable knowledge and experience having worked across various sectors and some of the best brands. Both of them joining our team will add fresh perspectives in their respective areas" stated 

Blink Digital co-founder and chief business officer Rikki Aggarwal. "I am confident that they will help us take Blink Digital towards even more cutting edge results. We are pleased to welcome them on board and look forward to working with them.”