Click here to View in Browser
6 May 2021 Volume 13 Issue No:21
Metrological

Mam | Marketing

 
Doodle-icious: Amul celebrates regional leaders' wins in assembly polls with topicals  
Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections. 2 May marked a jubilant day for regional stalwarts as along with Didi, Pinarayi Vijayan and MK Stalin also emerged victorious in their respective states despite a stiff opposition challenge. 
Read More...  

Mam | Marketing

 
Accenture pledges $25 million for Covid relief in India  
Software giant Accenture has pledged $25 million (about Rs 185 crore) to support the Covid relief efforts in India. Additionally, the company will also give access to Covid vaccines for over two lakh eligible employees and their families in India.  
Read More...  

Mam | Marketing

 
L'oréal stands in solidarity with India's fight against Covid  
To address the acute shortage of oxygen being faced by India in combating the Covid2019 pandemic, L'Oréal has lent its financial support to the French government's initiative to provide oxygen generators, liquid oxygen containers and specialised respirators to the country.  
Read More...  

Mam | Media And Advertising

 
Gangs of Wasseypur trio now in the mustard oil business  
BL Agro Industries has roped in not one but three brand ambassadors to promote its mustard oil offering, Bail Kolhu. A new TVC made for the 50-year-old brand features the power-packed trio from the Gangs of Wasseypur movies - Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi and showcases how they "came out of the grind to become somebody from a nobody".  
Read More...  

Mam | Marketing

 
Parineeti Chopra signs as Dabur brand ambassador  
Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a new TVC with Chopra. The TVC is a slice-of-life relatable story of a young couple where the husband has a mild stomach problem after having a heavy meal.  
Read More...  

Mam | Media And Advertising

 
Mars Wrigley's India biz elevates Varun Kandhari to director - marketing  
Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director - marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.  
Read More...  

Mam | Media And Advertising

 
GoEvals gets Kapil Arora as consulting chief technology officer  
HR tech company GoEvals Solutions has named information technology expert Kapil Arora as an advisor to the board and consulting chief technology officer, providing guidance to the technology office and further strengthening their leadership team.  
Read More...  
   
 
Press Releases
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
» HDFC Life Partners with Sportskeeda for IPL 2021
» ZEE Biskope Made a Clean Sweep at ACEF 10th Global Customer Engagement Awards
» What is the Difference Between Bitcoin and Ripple?
More News From Indian Television
From IPL to Euro 2020: 5 major sports events suspended due to Covid
When the first positive case of coronavirus infection was reported in Wuhan, China in late 2019, no medical expert in the world thought that this infectious disease will emerge as a global pandemic. ........................................................... Read More...
 
ShortsTV enters Nepal with local partnerships
SVoD platform ShortsTV has forayed into Nepal in partnership with leading DTH platform DishHome and cable TV operator SimTV. With this, ShortsTV is the first ever curated platform for short stories and films in Nepal, providing over 900 hours of unconventional and captivating short format stories.................................................... Read More...
 
Concerns about fake news on the rise in India: Ormax report
Two out of three news consumers consider fake news a major challenge facing the country's news organisations, showed the latest report released by media consulting firm Ormax Media............................................................. Read More...
 
More News From India
     
»   IPL suspension to hit advertising, digital sponsorships, fantasy gaming
»   UK-based game developer Kwalee to invest $30 million in India operations
    Source: Livemint
»   Wondrlab appoints Jateen Kore as digital head
»   BE Exclusive: Kia India's new ad campaign features 'Movement That Inspires'
    Source: ET BrandEquity
»   IPL 14 saw a 2% rise in average ad volumes during first 22 matches: TAM Sports
    Source: FE
»   WhiteHat Jr withdraws Rs 20 crore defamation suit against critic
    Source: CNBC TV18
»   Impact of Apple ad tracking changes will hinge on app developers, exec says
    Source: ET
»   Ad mocking Sonia and Rahul Gandhi goes viral, Congress workers protest in Mumbai
    Source: India Today
»   Judges pro tem: On appointment of ad hoc judges in High Courts
    Source: The Hindu
»   Sandeep Goyal's Mogae Media acquires oldest ad agency Rediffusion
    Source: BS
»   ASICS signs cricket superstar Ravindra Jadeja as brand ambassador
    Source: Zee BIz
»   Twitter acquires ad-free news reader Scroll
    Source: Indian Express
     
More National News
     
»   Sir Martin Sorrell 'optimistic' for Covid rebound but predicts tougher 2023
»   CIA forges unity in diversity: everybody hates their 'woke' recruitment ad
    Source: The Guardian
»   Behind the 'carbon calculator' that will allow ad agencies to measure their CO2 footprint
    Source: The Drum
»   'Inflection point': Microsoft's GM of Global Advertising Business on privacy, ad business growth
    Source: Digiday
»   Apple and Facebook face off in an epic user privacy showdown
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: Fierce Video
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Apple Pushes Second Ad Slot to App Store, Expanding Business
    Source: Bloomberg
»   South Korea dairy company boss resigns over advertising claims that yogurt prevents COVID
    Source: CBS News
»   The Internet Comes Together To Mock The CIA's New 'Woke' Ad
    Source: Forbes
     
 
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.