Television

Concerns about fake news on the rise in India: Ormax report

The agency surveyed over 1,000 news consumers in 17 cities.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/05/cal.jpg?itok=01F5n0N3

Mumbai: Two out of three news consumers consider fake news a major challenge facing the country's news organisations, showed the latest report released by media consulting firm Ormax Media.

According to the report Fact or Fake?, at least 65 per cent of the news consumers surveyed highlighted fake news as a major concern. The share of such individuals rose by four percentage points from last year, when the agency released the first edition of the report. Only 35 per cent news consumers feel that the news category in India doesn’t have any major fake news concerns, down from 39 per cent in September 2020.

The findings are based on a survey of news consumers, which was conducted to measure the credibility of various news media, as well as their overall perception towards ‘fake news’. The survey covered around 1,000 urban news consumers (15+ years) from as many as 17 states and Union Territories in India. The questions were asked through computer-assisted telephonic interview.

This is the second edition of the report, based on data collected in April 2021. The first edition was released on September 2020.

According to the report, print media continued to lead in terms of credibility, as 62 per cent of news consumers generally considered the medium to be credible. Radio held on to the second position with 56 per cent consumers considering it as credible compared to 57 per cent in 2020. However, all other media platforms showed significant decline in credibility – television's credibility index dropped from 56 per cent to 53 per cent and digital news apps and websites from 42 per cent to 37 per cent.

The number of consumers (from the sample) who consider social media platforms to be credible also dropped from 32 per cent to 27 per cent and messenger apps from 29 per cent to 24 per cent. 

Within social media, despite a drop since the last track, Twitter continues to rank on top with a news credibility Index of 47 per cent. No other social media or messenger app platform manages to touch even the 30 per cent mark, showed the survey.

 

Ormax Media, founder and CEO Shailesh Kapoor said, “Concerns around fake news have been escalating worldwide over the last few years. But a drop from an already-low score of 39 per cent to 35 per cent within just seven months, does not augur well for the Indian news industry. In the midst of a pandemic, credibility of news becomes even more important. We hope to see television news and digital platforms address this concern more proactively, before it becomes a brand safety issue for advertisers using these media, and a cause for rejection for subscribers of paid news services”. 

The report defines Media Credibility Index as a percentage of news consumers who find the news in a particular medium generally credible, respectively.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632831100933.jpg?itok=Jmrs-p17
MTV launches 'Memory Karaoke' to help people with Alzheimer’s

Mumbai: MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss.  Emphasising how forgetting isn’t funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632828694248.jpg?itok=Y__WxfLA
IPRS launches awareness drive on music licensing

Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign 'License Liya Kya' to educate music users on the different licensing needs and kinds of music licenses available.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632821266985.jpg?itok=DrHwORUG
Times Network to launch ET Now Swadesh on 4 October

Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page. The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.' “We are thrilled at the launch...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632813517578.jpg?itok=_cgyhD9Y
GoQuest Media secures sales for two titles in Eastern Europe

Mumbai: Global independent content distributor GoQuest Media has secured sales for two titles in Eastern Europe. TV3 Group, a leading media house in the Baltics has acquired linear and on-demand rights for Go3, and Slovenian multimedia company Pro Plus has acquired SVOD rights for its digital...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632807907244.jpg?itok=J5I5cZlg
'Mayaadweepam' returns on Zee Telugu starting 3 October

Mumbai: Zee Telugu has revived its kids reality show “Mayaadweepam” after seven years. The show will be led by Ohmkar as host along with fictional characters Pillamarriraju and Ontu Kannu Rakshasudu starting from 3 October at 9 p.m on Zee Telugu and Zee Telugu HD. This season’s sponsors include...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/rep.jpg?itok=iSn5jJjd
Republic Media Network organises its first-ever Social Media Summit

The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To address India’s Social Media Powerhouse, Republic Media Network hosted the first edition of the ‘Social Media Summit.' The event will be telecast on...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required