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4 May 2021 Volume 13 Issue No:19

Mam | Marketing

 
Covid care: Borosil extends helping hand to kin of deceased employees  
With the country battling an upsurge of Covid2019 cases, several companies have been rolling out aid and compensation for employees and their families impacted by the pandemic. Borosil Ltd and Borosil Renewables have said that in the event of an employee losing their life due to Covid2019, his or her family will continue to receive the salary for the next two years.
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Mam | Media And Advertising

 
Sandeep Goyal to take over as the managing director of Rediffusion  
Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the ad agency. Mogae Media founder and chairman and industry veteran Sandeep Goyal, who served as president of Rediffusion  from 1997 to 2001, will take over as the managing director.  
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Mam | Marketing

 
PepsiCo Foundation initiates community vaccination drives  
The PepsiCo Foundation has partnered with non-profit organisation Sustainable Environment and Ecological Development Society (SEEDS) to roll out an extensive community relief outreach program to support the Indian government's ongoing efforts against Covid2019.   
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Mam | Marketing

 
MediaCom bolsters leadership team with key appointments  
MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer. In his new role, Sharma will be responsible for the offices, clients, and growth.  
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Mam | Media And Advertising

 
Abhishek Chaturvedi joins Digitas India as SVP & head of planning  
Publicis Groupe's global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana. Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies.  
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Mam | Media And Advertising

 
MullenLowe Group elevates S Subramanyeswar as APAC chief strategy officer  
MullenLowe Group announced the elevation of S Subramanyeswar to chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group (India) as its group chief strategy officer. Subramanyeswar, better known as Subbu, joined Lowe Lintas in 2011 as national planning director.  
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Mam | Media And Advertising

 
Madison Media's K Suresh Kumar succumbs to Covid2019  
Madison Media Plus media director K Suresh Kumar passed away due to Covid2019 on Saturday, the media agency said in a statement. Kumar, who operated out of Madison Media's Delhi office, had been with the company since November 2018.    
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Press Releases
» A Guide to Subtitling and Dubbing of Indian Films Abroad
» Original homegrown comedy 'Lambu-G Tingu-G' sets the ball rolling for 'All New POGO'
» "Masti aur hungame ki poori guarantee" with the World Television Premiere of Coolie No.1 on Zee Cinema
» Forget 4K! HDR Is The New Buzzword
More News From Indian Television
Zee Kannada strengthens afternoon band with 'No.1 Sose'
With people in Karnataka cloistered in their homes due to the second wave of Covid2019, Zee Kannada has rolled out a new drama series - No.1 Sose to keep the fresh content flowing............................................................. Read More...
 
India in great position to create content using new tech: Streambox's Bob Hildeman
With the rise of premium content in India, content creators, studios, production houses are embracing new age technology. US based video technology company Streambox is eyeing this emerging need with its innovative solutions............................................................ Read More...
 
SonyLIV elevates Amogh Dusad as head - business operations
Over-the-top (OTT) platform SonyLIV has elevated Amogh Dusad as head - business operations. Back in 2019, when the platform embarked on its transformation journey, Dusad was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India........................................................ Read More...
 
More News From India
     
»   BE Exclusive: Kia India's new ad campaign features 'Movement That Inspires'
»   EuroKids International aims to close gaps caused by pandemic, through new campaign
    Source: ET BrandEquity
»   Cornitos launches IPL campaign with Delhi Capitals
»   Apple's privacy changes are poised to boost its ad products
    Source: Livemint
»   iOS 14.5: Impact of new tracking changes will hinge on app developers, Apple user privacy chief says
    Source: FE
»   Banners of Electronic Goods Company Damaged in Kerala After Social Media Debates Ad in Arabic Script
    Source: News18
»   Impact of Apple ad tracking changes will hinge on app developers, exec says
    Source: ET
»   Ad mocking Sonia and Rahul Gandhi goes viral, Congress workers protest in Mumbai
    Source: India Today
»   Judges pro tem: On appointment of ad hoc judges in High Courts
    Source: The Hindu
»   Sandeep Goyal's Mogae Media acquires oldest ad agency Rediffusion
    Source: BS
»   ASICS signs cricket superstar Ravindra Jadeja as brand ambassador
    Source: Zee BIz
»   Impact of Apple ad tracking changes will hinge on app developers, exec says
    Source: Indian Express
     
More National News
     
»   Amazon Advertising's head of OTT measurement on achieving full-funnel ROI
»   People on the Move, including new hires at Apple, Ad Council and Coca-Cola
    Source: The Drum
»   How Roku's ad sales boss Alison Levin successfully steered through the pandemic
    Source: CNBC
»   Apple and Facebook face off in an epic user privacy showdown
    Source: Fortune
»   Facebook Q1 Preview: Signs Point Toward Further Ad Revenue Recovery
    Source: Variety
»   Bitcentral FUEL Powers Dynamic Ad Insertion for Cowles Broadcasting
    Source: TV Technology
»   Disney Sells Out Oscar Ad Inventory Despite Pandemic Uncertainty
    Source: Deadline
»   Mediaset España and Google team up for cross-media digital ad reach measurement
    Source: Broadband TV News
»   New York Mayoral Race Begins a New Phase: The TV Ad Blitz
    Source: NY Times
»   Google, Roku and others take down CTV ad fraud botnets
    Source: Fierce Pharma
»   Oscars 2021: Advertisers Spend Millions On Least-Watched Ceremony Ever
    Source: Forbes
     
 
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