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MediaCom bolsters leadership team with key appointments

Shekhar Sharma is new managing partner, Averill Sequeira is chief product officer

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New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer.

In his new role, Sharma will be responsible for the offices, clients, and growth. An accomplished Integrated marketing professional, Sharma has experience in managing large media investments from global clients to large Indian conglomerates across different verticals.

"With over 25 years of diversified experience in media and marketing, his expertise ranges from crafting a media strategy, bringing in an insights-based approach to sharpen the strategic planning and deliver ROI for clients," said the agency in statement.

In his previous stint as a vice president for platform services in GroupM, he has been instrumental in spearheading a digital-first approach for brands varying from global to large Indian conglomerates and mid-sized businesses.

Whereas, GroupM alumni Sequeira will lead ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity.

"She is an original thinker, working to bridge the worlds of data, digital media, strategy, and creativity. Her formative years were spent in developing audience insight tools and specialising in Marketing ROI/econometric modelling. In this decade of digital transformation, she has passionately championed the customer experience journey, with creative solutions using data and technology," stated the agency.

MediaCom south Asia CEO Navin Khemka said, “Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio.”

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