Report on Shemaroo

SonyLIV elevates Amogh Dusad as head - business operations

Dusad has been associated with Sony Pictures Network India for a decade now.


KOLKATA: Over-the-top (OTT) platform SonyLIV has elevated Amogh Dusad as head - business operations.

Back in 2019, when the platform embarked on its transformation journey, Dusad was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India. His role was to handle strategic planning, operations, viewership management and analytics for SonyLIV.

Over a career spanning 18 years, he has delivered in leadership positions covering different facets of the broadcast and digital industry. This has included content acquisition, partnerships with content creators, gaming and second screen interactivity initiatives, digital content creation, revenue maximisation for digital products, consumer insights and analytics.

Earlier in his career, he also led the insights and programming strategy for SET, the flagship channel of Sony Pictures Network India. In this role, he was responsible for the overall business strategy for the channel, consumer insights and collaborations on creative development to drive viewership and P&L management.

While SonyLIV was largely dependent on its catch-up content and sports portfolio, it ramped up its original content library in the last couple of years. The platform was also rebranded with a new vibrant logo in the last year. Its originals including Avrodh, Gullak, Undekhi , and especially Scam 1992: The Harshad Mehta Story have created quite a buzz in the market.

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