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10 May 2021 Volume 13 Issue No:23
 

Mam | Marketing

 
This Mother's Day, brands tip their hats to motherhood in all its hues  
Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless.
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Mam | Marketing

 
Guest column: Post pandemic, advertising shifts focus to brand building  
Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today's scenario.  
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Mam | Media And Advertising

 
L'Oréal elevates Asmita Dubey as group chief digital officer  
Beauty brand L'Oréal has elevated Asmita Dubey as chief digital officer and member of the group's executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant. Dubey was chief media officer for the group and chief digital officer for L'Oréal's consumer products division.  
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Mam | Marketing

 
'Awsum' idea: Immunity booster chocolate brand launches in India  
Amid the Covid2019 pandemic, with people going gaga over immunity boosters, here's a new one - now, chocolates made of Ayurvedic herbs and botanicals to boost your immunity. Designed to help the urban working millennials deal with their modern-day lifestyle disorders.  
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Mam | Media And Advertising

 
Wai Wai promotes hand hygiene through its new packaging  
Nepal-based Wai Wai noodles maker CG Corp Global has embarked on a more socially conscious brand messaging in its second largest market, India. With the rising number of Covid2019 cases in the country, Wai Wai is doing its bit to instil the habit of handwashing in its young consumers.  
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Mam | Marketing

 
Godrej & Boyce celebrates 124 years of 'Making In India'  
Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897.  
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Press Releases
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
» HDFC Life Partners with Sportskeeda for IPL 2021
More News From Indian Television
Network18 & Viacom18 dole out 100% variable pay to employees
Amid the second wave of the Covid2019 crisis, many organisations are taking initiatives for the well-being of their workforce. Even as several news and media enterprises are slashing salaries or resorting to mass lay-offs, Network18 and Viacom18 has paid all eligible employees the variable portion of remuneration for the last appraisal year ahead of schedule............................................................. Read More...
 
Facebook scamsters now using duplicate IDs for 'friend in need' con
Facebook users beware! There's a scam gathering pace once again on the social network. And the deceivers are borrowing it from the email phishers who conned many an unsuspecting innocent in the past. At that time, the rogues would pretend to be someone else you knew, and would send you an email sounding desperate, asking you for money as they were in a spot...................................................... Read More...
 
Rahul Kanwal elevated to executive director, Business Today
India Today Group has elevated Rahul Kanwal to the role of executive director of its business magazine, Business Today. The new business responsibility is in addition to his current role as news director of news channels Aaj Tak and India Today.............................................................. Read More...
 
More News From India
     
»   Brands launch ad campaigns to celebrate International Mother's Day
»   Musk boosts his brand, and NBCUniversal's, on 'Saturday Night Live'
    Source: Livemint
»   The marketing communication dilemma: India versus Bharat
»   Creativeland Asia founder Sajan Raj Kurup acquires 40% stake in Revenant Esports
    Source: ET BrandEquity
»   How hyperlocal digital marketing is paving the way for a global marketing success
    Source: FE
»   Man says change Corona to Caronaa, Covid-19 to Covviyd-19 to end pandemic in bizarre ad
    Source: India Today
»   Delhi HC seeks CCI stand on Facebook, WhatsApp appeals
    Source: ET
»   How Swadeshi Brands Benefitted From Rabindranath Tagore's Iconic Stature
    Source: The Wire
»   COVID Has Orphaned Thousands of Children. Here's How You Can Help Them, Legally
    Source: News18
»   Facebook bans Signal after highlighting Instagram's ad-targeting practice
    Source: The Hindu
»   ViacomCBS beats quarterly revenue estimates on streaming, advertising boost
    Source: Reuters
»   To cool to be old school: Venkatesh Prasad on his 'Vengaboys' avatar in Cred ad
    Source: New Indian Express
     
More National News
     
»   How Apple's latest iOS update could help Amazon's growing ad business
»   Facebook and Signal are fighting over an ad campaign. Here's why
    Source: CNBC
»   CIA releases new 'woke' recruitment ad despite video fallout: 'I noticed a rainbow' on Brennan's lanyard
    Source: Fox News
»   UK ministers urged to make tech giants responsible for scams
    Source: The Guardian
»   Apple boosts app store ad space following iOS 14.5 roll-out
    Source: The Drum
»   Foo Fighters' Grohl - And His Mom - Usher Ram Into Post-Covid Ad Era
    Source: Forbes
»   T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: JPost
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Ten most famous athletes sponsored by Puma
    Source: Franchise Sports
     
 
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