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Godrej & Boyce celebrates 124 years of ‘Making In India’

The campaign showcases the conglomerate’s 124 years of dedication to building a better India.

MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897.

The newly launched campaign aims to inspire netizens with some of the lesser known facts about the brand’s legacy that has been meticulously built over the years through various innovative products and services that it has provided.

Since its inception, Godrej & Boyce has demonstrated continuous commitment towards customer centricity, technological innovation, environmental sustainability and community development. The campaign shares interesting trivia that celebrates their workforce for always being in the frontline for the nation. For instance: Did you know that the Godrej & Boyce engineers that built the Vikas engine for ISRO launches are also the ones to build solenoid valves for ventilators to help the Covid infected patients in India?

From conserving hundreds of acres of mangroves to making recycled concrete to empowering over 150,000 youth with the skills to shape tomorrow’s world to most recently serving people during the healthcare crisis, the consumer goods major has been displaying its commitment towards national priorities.

The campaign, active across Godrej & Boyce’s social media platforms, uncovers snippets of the brand’s trivia, hosts online contests and extends its support to internal employees that have been affected by the pandemic.

Here are a few of their social media posts :

godrejandboyce's profile picture godrejandboyce • 114 likes godrejandboyce's profile picture godrejandboyce 124 years ago, our founder, Ardeshir Godrej, challenged us to make things in India which would match up to the best in the world. More than a century later, we are recommitting to our promise to serve our country at all times. Especially, in her time of need. #124YearsOfMakingForIndia #GodrejAndBoyce #FoundationDay 2d amartya______'s profile picture amartya______ 2dReply maliitz's profile picture maliitz Splendid performance 1dReply 2 DAYS AGO Add a comment… More posts from godrejandboyce Instagram Search Search indiantelevisiondotcom's profile picture About Blog Jobs Help API Privacy Terms Top Accounts Hashtags Locations English English © 2021 Instagram from Facebook

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