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'Awsum' idea: Immunity booster chocolate brand launches in India

Uses Ayurvedic principles to make products healthier without compromising on taste.

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Mumbai: Amid the Covid2019 pandemic, with people going gaga over immunity boosters, here’s a new one – now, chocolates made of Ayurvedic herbs and botanicals to boost your immunity.

Designed to help the urban working millennials deal with their modern-day lifestyle disorders, Pranav Sharma and Kritik Thakur have launched India’s first functional chocolate brand, Awsum – a first of its kind chocolate brand which uses Ayurvedic principles to make products healthier without compromising on taste. Awsum uses the ancient wisdom of Ayurveda and combines it with premium dark and milk chocolate to create exciting products that come with functional benefits.

Functional chocolate as a category is very new and novel for the Indian markets with no similar brands available in the same space. These chocolates are packed with herbs and nutrients that help the body to deal with modern-day lifestyle health disorders and are very relevant for the current scenario where we are all dealing with a pandemic like Covid, the brand said in a press release. The chocolates have a rich and smooth texture and do not come at a compromise of taste.

Awsum has launched four variants to start off with: Daily Energy, Sleep, Goodbye Stress, and Active Immunity.

“The mission of the brand is to inspire lifelong healthy habits by bringing simplicity, inspiration and delight to the world of supplements and nutraceuticals. These functional chocolates immensely help you to fight and deal with modern-day lifestyle problems- from sleep deprivation to stress and anxiety,” said Awsum co-founders, Pranav Sharma and Kritik Thakur.

The idea of Awsum was conceived in the backdrop of nationwide lockdown declared by the government last year in 2020 when the co-founders themselves grappled with problems such as sleep deprivation, day time lethargy, and anxiety. And their own experience led to the creation of the brand that aims to help people deal with these problems in a more convenient and palatable way. 

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