Click here to View in Browser 09 Dec 2021 Volume 14 Issue No:71 MAM | Marketing   71 per cent of Indian marketers' budgets to increase in 2022: DCMN Growth Guide   At least 66 per cent of global marketers expect their budgets to increase next year, with this figure rising to 71 per cent for Indian marketers alone, showed a new analysis published by DCMN, the growth marketing partner for digital brands.   Read More...   MAM | Marketing   Publicis launches global employee-first programme - 'Work Your World'   Publicis Group has announced 'Work Your World,' a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.   Read More...   MAM | Marketing   Disney BYJU's Early Learn app onboards Neeraj Chopra as brand ambassador   Olympic gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney BYJU's Early Learn app. As part of this two-year commitment, Chopra will inspire the young learners of BYJU's to learn in a more creative and interactive way and most importantly.   Read More...   MAM | Marketing   US Polo Assn announces Arjun Rampal as its India brand ambassador   US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new 'Play Together' campaign.   Read More...   MAM | Media and Advertising   Wondrlab wins creative mandate for Chaayos and Ghee & Turmeric   Tea start-up Chaayos and Ghee & Turmeric - a north Indian food brand have appointed platform-first agency Wondrlab to handle their creative mandates. The mandates cover integrated solutions for both brands.   Read More...   MAM | Marketing   Piramal Realty ropes in Farhan Akhtar as new brand ambassador   Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador. The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty's portfolio of projects in the Mumbai metropolitan region.   Read More...     Press Releases » Do Smart TVs Have Security Risks? » Aaj Tak returns with latest edition of 'Agenda Aaj Tak' » Republic Media Network concludes first 'India Economic Summit' » News18 India wins 'Most Admired Brand of the Year' at ACEF Asian Leaders Awards More News From Indian Television How short video apps took media brands to masses in 2021 "It came, it saw, it conquered..." the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts with Dailyhunt's Josh leading the pack....... Read More...   MIB took action against 139 cases of obscene/violent TV content since 2018: Anurag Thakur Since 2018, the ministry of information and broadcasting (MIB) has taken action against 139 cases on content related to obscenity and violence on TV, I&B minister Anurag Thakur told the Parliament on Tuesday during the winter session......... Read More...   TV Brand Fest 2021: Brands share mantras for enhancing market share through TV. Day two of the five-day TV Brand Fest summit being organised by IndianTelevision.com saw brands discuss their experience, with regards to increasing the market share while using Television as a communication tool.  ..... Read More...   More News From India       »   Mukesh and Nita Ambani top IIHB's Power Couples survey »   Snapdeal appoints Priyaranjan Kumar as VP and business head     Source: ETBrand Equity »   Magazines are in a soup but they're not giving up without a fight »   Advertising market keeps growing much faster than expected, forecasters say     Source: Livemint »   Brightcom Group hits the roof after announcing acquisition of MediaMint »   Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur     Source: BS »   Ad giants' grip loosens; Indian VCs bet big on Web3 »   Anand Mahindra thanks Zoho CEO for being the brand ambassador of 'cool e-tuk tuks'     Source: ET »   Manipur journalist unions seek advertisement dues from Govt.     Source: The Hindu »   Lured by fake FB ad, jobless man loses Rs 2.8 lakh in Mumbai     Source: TOI »   Imposition of quota may lead to more vacant positions, believe IIT professors     Source: Indian Express »   Crypto ad guidelines set to undergo changes after talks with government: Report     Source: Medianama »   Global advertising poised to register 22.5% growth in 2021: Report     Source: FE »   BTS Member V Becomes First Korean Idol to Have Birthday Advertisement in Forbes Magazine     Source: News18       More National News       »   How WMX's new advertising platform helps brands maximize the digital music boom »   The Big Issue taps into purpose ad budgets with branded content arm     Source: The Drum »   Agencies Agree; 2021 Was A Record Year For Ad Spending, With More Growth Expected In 2022     Source: Forbes »   Over 200 newspapers are suing Facebook and Google for killing their advertising     Source: NY Post »   'There was nowhere to air it': Why a CBD brand is leveraging digital video as part of its ad strategy     Source: Digiday »   Tesco ad featuring Santa with Covid vaccine passport cleared by watchdog     Source: The Guardian »   Demand Justice launches ad campaign backing Biden nominee who drew GOP pushback     Source: The Hill »   Facebook sold ads comparing vaccine to Holocaust     Source: CNN »   Theranos is gone, but ads for shady tests aren't     Source: The Verge »   Bristol residents call for removal of giant advertising screens     Source: BBC »   TV Advertising Leaders on the Fast-Changing Market and Surge in Streaming     Source: Variety »   Frameplay raises $8M for in-game advertising     Source: VB         To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.