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27 November 2020 Volume 12 Issue No:09

Mam | Marketing

 
Mamaearth debuts on national TV with first ad film  
It was nearly four years ago when the husband-wife duo Varun and Ghazal Alagh decided to launch their own personal care and beauty brand - Mamaearth, foraying into the toxin-free products category within the overall personal care and beauty sector that is estimated at $24 billion in India and is rapidly expanding at 8.3 per cent CAGR.  
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Television | TV Channels

 
BARC week 46: Sprite makes a comeback in top brands list  
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020. The data reflects the top 10 advertisers and brands across genres on India's television, 2+ Individuals, NCCS.  
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Television | TV Channels

 
ABP Network moving beyond usual ad spots through integrated content  
Over the years, ABP Network has earned a place in the country as a reliable multi-lingual network. With the winds of change, it has strengthened digital presence as well as clocked over four billion views on YouTube, more than ten million followers on Twitter and around 21 million on Facebook.  
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Mam | Marketing

 
Brands pay tribute to 'The God' Diego Maradona on Twitter  
The sad demise of legendary Argentina football player and manager Diego Maradona has left his fans heartbroken. Popularly known as 'El Dios' or 'The God', Maradona in his international career with Argentina earned 91 caps and scored 34 goals.  
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Mam | Marketing

 
Brand Visage Communications bags digital mandate for Campus Shoes  
Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes - digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.   
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Mam | Media And Advertising

 
Jollywell appoints GenY Medium to handle digital duties  
GenY Medium has been appointed as the strategic digital partner of Indian nutraceutical startup, Jollywell. The account was won following a competitive multi-agency pitch. The homegrown brand addresses India's growing need for organic.  
Read More...  
   
 
Press Releases
» ITC Ltd.'s Sunfeast Caker celebrated 20th November as No Baking Day
» Zee Telugu to premiere emotional thriller Penguin
» CNN International to broadcast Turner Sports' exclusive presentation of Capital One's The Match: Champions for Change
» Bikano promises taste & health in new snack offerings
More News From Indian Television
SonyLIV ramps up content portfolio with live sports, dubbed regional show
After months of waiting to see Team India in action, SonyLIV is here with a breather for all cricket lovers. The much-hyped India Tour of Australia will go live on the platform starting 27 November.................................. Read More...
 
71% Indians trust their news sources, survey reveals
According to the global survey by The Trust Project and Ipsos titled 'Trust Misplaced?', 71 per cent urban Indians and 64 per cent global citizens believe they have easy access to news from sources they trust......................... Read More...
 
Cosmos-Maya secures global digital distribution deals
Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally, including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu........................ Read More...
 
More News From India
   
»   India's tobacco burden: Why it is urgent to protect Right to Health
»   Google India FY20 revenue rises 35% to Rs 5,593.8 crore, profit up 24%
    Source: Financial Express
»   Haeal ropes in Sanju Samson as brand ambassador
»   Himalaya highlights the concern of hair fall in its new campaign
    Source: ET Brand Equity
»   Facebook's latest error shakes advertisers' confidence
»   Why brands shouldn't take social media backlash seriously
    Source: Live Mint
»   New rules for real money gaming ads require disclaimers, cannot depict children
    Source: Medianama
»   PagarBook ropes in Akshay Kumar as Brand Ambassador till 2022
    Source: ET
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Newest unicorn in town: Cars24 raises $200 mn in Series-E funding
    Source: BS
»   Ford's new CEO tackles warranty costs in bid to boost profit
    Source: Reuters
»   'Ad hoc solutions won't help, strong political will needed to fight bad air'
    Source: TOI
»   Time to smell the change in advertising
    Source: New Indian Express
»   Brazilian brand stops production of Lord Ganesh shorts, removes ad
    Source: BT
     
 
More National News
   
»   Increasing in-store visits with mobile and OOH advertising
»   The funniest Christmas ads of 2020 including Tesco, Lidl and Lego
    Source: The Drum
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Facebook Ads Could Be Reaching Saturation Point
    Source: WSJ
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   The Best Video Game Deals From Walmart's Black Friday 2020 Ad
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
»   MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
    Source: TV Technology
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
 
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