Television

BARC week 46: Sprite makes a comeback in top brands list

HUL is the top advertiser.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 257006 impressions.

It was followed by Reckitt Benckiser India, which ranked second with 199961 ad generations.

ITC bagged the third rank this time with 48767 ad impressions. Godrej Consumer Products came in fourth with 45434 ad generations.

Cadbury India and P&G secured fifth and sixth place with 39963 and 38830 ad views.

Other top brands in the pecking order were as follows: Ponds India, Colgate Palmolive India Ltd, P&G Home Products, and Coca Cola India.

Top Brands:

This week Dettol Antiseptic Liquid led the chart with 31234 ad impressions, followed by Dettol Toilet Soaps with 21506 ad views. Lizol secured the third position with 19862 ad insertions.

The fourth and fifth spots were acquired by Head & Shoulders Dandruff and Sprite with 12202 and 11554 ad generations.

Lux Toilet Soap bagged the sixth spot with 11209 ad views.

Other top brands in the pecking order were as follows: Close Up Ever Fresh, Veet Hair Removal, Clinic Plush Shampoo, and Dettol Disinfectant Spray.

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