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02 July 2020 Volume 11 Issue No:03
  MAM | Marketing  
  The modest kirana and its pandemic-induced evolution  
  Sixty-nine-year-old Tejinder Singh, the owner of a kirana store in Ghaziabad, opens his shop at the crack of dawn every morning without fail for the last 21 years.  Not much has changed for him apart from the fact that Singh, and his store, faced a little cash crunch during the initial days of the lockdown in March.  
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  MAM | Marketing  
  Aim to reach 70- 80% revenue in July: Cantabil's Shivendra Nigam  
  The apparel industry was one of the hard-hit ones as e-commerce halted and people were locked at home and in no need for new clothes. Now, brands are aggressively pushing to get back consumers to stores and re-build consumer sentiments.  
  Read More...  
  MAM | Print  
  Print media to get back on its feet sooner than expected  
  While print media lost around 80 per cent of its advertising revenue during the Covid2019 period, it made for the lost monies by reducing the number of pages in its supplements, thus minimizing the bad impact on business.  
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  MAM | Media And Advertising  
  Fabindia appoints Aditya Ghosh to board of directors  
  Fabindia Group has appointed Aditya Ghosh as a member of the company's board of directors. Ghosh will be guiding the management teams with strategy and new initiatives. Ghosh said, "I am truly excited to come on board and get associated with a brand.  
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  MAM | Media And Advertising  
  SBI General Insurance unveils new brand identity  
  SBI General Insurance announced the launch of its new corporate brand identity with redesigned logo and the tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers.    
  Read More...  
Press Releases
» News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic
» The Advertising Club's digital debate series "VICE & VERSA" set for a game changer discussion
» Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu
» Sportskeeda to launch an original interview series "Free Hit" with Sourav Ganguly, Kapil Dev, and Yuvraj Singh
More News From Indian Television
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron
With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India.................................................... Read More...
BookMyShow launches global online streaming platform for live entertainment with 'BookMyShow Online'
Continuing with its efforts to keep consumers entertained within the safety of their homes, BookMyShow, India's leading entertainment destination today announced the launch of its online video streaming platform for live entertainment - BookMyShow Online. ........................................... Read More...
Dance With Madhuri partners with BookMyShow to host online dance classes
Madhuri Dixit Nene's premier dance academy Dance With Madhuri (DWM) has joined hands with BookMyShow, India's leading entertainment destination, to expand its dance e-learning offerings to dance lovers across the country........................................... Read More...
More News From India
»   No difference of opinion with Ayush ministry, says Ramdev's Patanjali
»   IPG Mediabrands lists out 10 media responsibility principles for safer advertising
    Source: Financial Express
»   IDBI Federal Life Insurance's campaign shows parents' fears and kids' dreams
»   Oyo's new digital campaign says 'Fir Badhega India!'
    Source: ET Brandequity
»   PepsiCo Joins Facebook Ad Boycott through July and August, Says Report
    Source: News18
»   Facebook frustrates advertisers as boycott over hate speech kicks off
    Source: ET
»   India a major market for Chinese apps on banned list
    Source: Live Mint
»   Facebook under fire as companies pause social media ads: List
    Source: TOI
»   Revenue drop partly offset by growth in subscription income: Sun TV Network
    Source: BS
»   Facebook ad boycott campaign to go global, organizers say
    Source: Hindustan Times
»   EU throws new rule book at Google, tech giants in competition search
    Source: Reuters
»   UK regulator urges new rules to rein in Google, Facebook
    Source: New Indian Express
More National News
»   France bans Dutch bike TV ad for creating 'climate of fear' about cars
»   Ministers urged to limit Facebook and Google's power over ad market
    Source: The Guardian
»   Ad refreshing is the publisher ad tactic both ad buyers and readers dislike - and is on the rise in tough times
    Source: Digiday
»   Where Advertisers Boycotting Facebook Are Spending Their Money Instead
    Source: WSJ
»   Comcast, Verizon and Telaria rank high in OTT ad seller trust index
    Source: Fierce Video
»   Ad sales plunge in May as lack of NBA hurts Disney, WarnerMedia
    Source: NY Post
»   Apple's Safari will soon tell you all the ad trackers watching you
    Source: Tech Crunch
»   Google gets mixed reviews for its coronavirus aid initiative
    Source: Fortune
»   YouTube cuts off Shane Dawson's ad money
    Source: BBC
»   Pro-Biden super PAC launches positive ads amid fundraising dip
    Source: Politico
»   Mobile Advertising Is Now Bigger Than TV, But It's Still Dull
    Source: Forbes
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