MAM

SBI General Insurance unveils new brand identity

New tagline is Suraksha aur bharosa dono

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/02/sbi.jpg?itok=DXguECU0

NEW DELHI: SBI General Insurance announced the launch of its new corporate brand identity with redesigned logo and the tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers. 

The new visual identity is designed to convey SBIG’s future-ready services to an evolving consumer consisting of traditionalist and modernist. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernist look for flexibility and future-readiness. 

The entire logo represents swipeable buttons to cue the digital age and through the use of gradient, future-readiness is denoted. Besides, inspired by parent brand’s SBI Yono, SBIG has used the purple colour indicating youthfulness, wisdom and devotion. Parent name – SBI – is retained which continues to reinforce trust and security. The word ‘general’ is in lowercase to represent uniformity. A curvier typeface to show agility & youth has been used and ‘general’ emphasized.

In the tagline, ‘Suraksha and Bharosa, dono’ – ‘Suraksha’ (protection) reinstates SBI General Insurance’s promise to customers to protect them in times of need. ‘Bharosa’ (trust) represents the faith customers have in the parent brand, SBI. 

SBI General Insurance MD and CEO Pushan Mahapatra said, “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security. 

The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline - Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”

He added, “We are honoured with the faith that our customers have shown in us. With our new logo, we reinstate and reassure them that we are ready to serve their growing needs of services with new-age processes and services.”

SBI General Insurance head brand and corporate communications Shefali Khalsa said, “SBI General as a brand has immense affinity and resonance to trust. Last Dec’19, SBIG completed a decade of catering this trust and insurance solutions to its customers. This new identity launch is the new avatar of SBIG, so to say SBIG 2.0 Version. The new brand identity and the ‘swipe’ in the logo as element resonates the new digital approach. While retaining the legacy of our brand’s parentage, the new look and feel of the brand are to convey our progress and readiness in this digital age.”

“An identity change is an important milestone, especially as SBI General Insurance completed a decade of operations recently” added Khalsa.

Rediffusion Brand Solutions won the creative mandate for SBI General Insurance.

The new brand identity and logo will be used across all communications from 1 July 2020. The entire change will be done gradually at all visible touchpoints.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/badshah.jpg?itok=NphQC55M
Badshah's fake views controversy highlights influencer marketing inadequacies

NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the ‘fake followers’ strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/airport-advertising.jpg?itok=U31-RYm3
Airport advertising makes a comeback with Times OOH new campaign 'The Runway Restart'

NEW DELHI: As airports resume functioning, Times OOH has started airport advertising with a new campaign The Runway Restart. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/info.jpg?itok=aN48RP7h
74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/happy.jpg?itok=MgBSg26k
Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/lo.jpg?itok=IzbnFGb-
Indigo Consulting Wins L'oreal Paris digital mandate

NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch. As a part of the mandate, Indigo Consulting will drive key agendas for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/mee.jpg?itok=NLhOPQSc
Mee Mee celebrates World Breastfeeding Week 2020

Mee Mee, a baby care brand under the group of Me N Moms retail stores, is driving the communication through their campaign. This year, their central campaign, #FromOneMotherToAnother, brings to the forefront emotional and thought-provoking insights to draw the audience’s attention and create...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/vivek-vishal.jpg?itok=tOxjd_D3
DDB Mudra Group wins IMC mandate for MMTC-PAMP

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/amazon.jpg?itok=bzRLEb7I
Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’. This three-ad campaign is conceptualised with the intent to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  Conceptualised by  Ogilvy, the ‘Itna...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/mad.jpg?itok=k_2vsMfI
Madarth announces 5 new client wins amidst the COVID lockdown

Madarth, a fast emerging branding, advertising, design, and digital boutique agency based out of Chennai, has onboarded five new clients from diverse sectors, ranging from F&B to digital payments to health and wellness. Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required