Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

The company is collaborating for its first International Drama series Seeker.

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced its first International partnership with the highly acclaimed Gurinder Chadha’s Bend It Films & TV and Sunder Aaron's Locomotive Global, to expand its global footprint.

Under this partnership the companies are developing an original, multi-season, drama series chronicling the life of an Indian Guru. This show titled Seeker witnesses the journey of a man who starts with noble intentions, his incredible rise to global fame and following even as he evolves into a grey mystic. The simple ashram gradually turns into an empire, soon too complicated for him to handle. With a colourful cast of characters and dark, complex layers, the series is currently under development and a multi-national writers room has been set up for it. It will feature an International Indian cast and be shot at various locations within and outside of India.

 Applause Entertainment CEO Sameer Nair said, “We are thrilled to announce our collaboration with Gurinder Chadha and Sunder Aaron. Gurinder’s passion for telling stories and the global expertise of Locomotive Global aligns well with our philosophy and strength for investing in and creating outstanding premium content. This is an incredible time to tell this particular story, about the faith of the human race in a higher power, and in the telling, to cater to a universal, global sensibility.”

Award-winning filmmaker and Bend It Films & TV chairperson Gurinder Chadha said, “As an International Director and Producer, I have been inspired to witness the strong appetite that both Indian and global audiences have for original, ambitious, border-crossing drama series. I am excited about this creative collaboration with Sameer Nair and his team at Applause along with Sunder Aaron. "   

Locomotive Global co-founder and principal Sunder Aaron said, "Applause Entertainment in a short time has already made waves in India. We are excited to be part of their mission to tell stories that also make waves around the world. We are thrilled to partner with a special talent in Gurinder Chadha and are extremely pleased to work with Bend It Films & TV and Applause Entertainment on this compelling and unique narrative project. Together, we are already working to bring together a brilliant team of writers and creators who will help us develop high quality scripts and present this fascinating story to a global audience."  

Over the years, Gurinder Chadha has made her mark as one of the most reputed and notable content producers. She and her team are the minds behind the award winning - Bend it Like Beckham, Bride and Prejudice, Blinded By The Night, Viceroy’s House, Angus, Thongs and Perfect Snogging and the recently released drama series, Beecham House on Netflix India.

Also partnering on the series is Locomotive Global Inc, a global media company led by Sunder Aaron, who has in the past worked on building channels for Sony Entertainment Television India, and has also cofounded Hindi language television network, The Q India. Aaron is a leading media professional focused on the creation and distribution of original premium content across the globe.

Applause Entertainment is the first of its kind, Indian content and IP creation studio, creating premium content, and working with platform partners to entertain and delight their customers. It has created over 19 diverse shows across languages which are a combination of international format adaptations, book adaptations and originals.

The studio introduced the Indian audiences to the official adaptations of popular international shows like Criminal Justice, Hostages, The Office and Your Honor, and is presently developing Indian versions of hit shows like Fauda and  Luther. Applause Entertainment has also created rich original content with shows like Rasbhari, City of Dreams, Bhaukaal and Hasmukh. All these drama series have found homes on leading global video streaming services like Disney+Hotstar, Amazon Prime Video, MX Player, Netflix and others. Recently, Applause Entertainment announced its latest multi-show deal with the refreshed SonyLIV 2.0.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads
Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end

Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons.

Television TV Channels Movie Channels
Media mogul Sumner Redstone dies at 97

The man who ruled over media for decades and is believed to have coined the famous cliche ‘Content is King’, Sumner Redstone, died on 11 August at the age of 97. The cause of his death was not mentioned.

Television TV Channels People
On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let's weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of...

Television TV Channels Regional
Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the...

Television TV Channels Regional
Zee Café celebrates 20 years of we-time moments

MUMBAI: A journey of unparalleled entertainment, of togetherness and of shared experiences; it’s been a thrilling 20 years for Zee Café, a name that is synonymous with the best of English entertainment. Zee Café has truly shaped the content choice of entire generations as it discovered unexplored...

Television TV Channels English Entertainment
Disney rebrands historic 20th Century Fox Television as 20th Television

KOLKATA: The historic brand in media and entertainment, 20th Century Fox, officially sees its end. Media conglomerate Disney announced that it would be rebranding 20th Century Fox Television as 20th Television.  According to media reports, the move is aimed at curtailing consumer confusion over the...

Television TV Channels GECs
This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

NEW DELHI: At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert...

Television TV Channels Specialised and Niche
Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular Naagin on Colors. Viacom18 Hindi mass entertainment chief content officer Manisha Sharma.

Television TV Channels GECs
Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required