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25 February2020 Volume 10 Issue No:12
  MAM | Marketing  
  Trumping India  
  From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event 'Namaste Trump'.  
  Read More...  
  MAM | Marketing  
  The power of native language  
  Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond.  
  Read More...  
  MAM | Media And Advertising  
  NPCI launches UPI awareness campaign in association with payment ecosystem players  
  National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign "UPI Chalega" to promote UPI as easy, safe, and instant mode of payment.  
  Read More...  
  MAM | Media And Advertising  
  Deepak Gupta joins Bombay Shaving Company as chief business officer (offline) & head of operations  
  Men's skincare brand Bombay Shaving Company has further taken a leap to strengthen its brand presence across offline by on-boarding Deepak Gupta as its chief business officer (offline) and head of operations.  
  Read More...  
Press Releases
» Society Tea launches detoxifying tea Cleanse
» Gaana Shows & Podcasts Original 'Ummeed With Zakir Khan' Shares Quirky Insights on Hope, Success & Self Care
» Nykaa and BookMyShow come together to launch India's first ever beauty festival 'Nykaaland' – the wonder world of beauty
» Sony BBC Earth concludes the third edition of 'feel alive hours' in schools across India
More News From Indian Television
Fakt Marathi to convert into full GEC from April 2020
The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio-mythology, history, crime and comedy............ Read More...
AdLift wins Tata AIG General Insurance SEO & Social Media
Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand's digital media duties, including SEO and Social Media management.......... Read More...
Delhi, Mumbai largest markets for OTT audio streaming
There is a strong interplay between radio and OTT audio streaming resulting in what can be called a "Battle for the Ear", according a study. The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION and it will bring the streaming audio medium on par with radio, TV, print and digital platforms............ Read More...
More News From India
»   How personalisation tools are changing digital interactions
»   Creating a brand identity for building a stronger impact
    Source: ET Brand Equity
»   As India's economy sags, even the Trump brand is struggling
»   Bishwanath Ghosh's new book in honour of the holy city of Benaras
    Source: New Indian Express
»   Analyst Calls: Hero MotoCorp, Ambuja Cement, IndusInd Bank, Sun TV
    Source: ET
»   Health Ministry mulling to increase legal age for tobacco consumption
    Source: Financial Express
»   ViacomCBS profit and revenue disappoints, sinks shares
    Source: Reuters
»   Losing your hair? Why this solution is no longer shameful
    Source: Live Mint
»   As India's economy sags, even the Trump brand is struggling
    Source: TOI
More National News
»   It's time for digital advertisers to measure beyond verification
»   Brave or an ad industry in-joke? For and against Burger King's mouldy Whopper
    Source: The Drum
»   Bloomberg shatters record for TV-radio ad spending with over $350M
    Source: NY Post
»   WhatsApp chooses Brazil to launch its first major ad campaign
    Source: CNBC
»   Google bans hundreds of Android apps from the Play Store for obnoxious ads
    Source: The Verge
»   Trump Ads Will Take Over YouTube's Homepage on Election Day
    Source: Bloomberg
»   McSally ties Democratic rival Kelly to Sanders in new ad
    Source: The Hill
»   Imagine, NCTC Deploy Ad-Insertion Technology
    Source: Broadcasting Cable
»   Klobuchar launches ads in Super Tuesday states
    Source: Politico
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