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05 August 2020 Volume 11 Issue No:27
  Television | TV Channels  
  Vivo pulls out of IPL 2020 sponsorship  
  In or out? Well first came the announcement that Chinese mobile company Vivo was in as the sponsor of the IPL T20 tournament, which would be held in the UAE from September to November this year.  
  Read More...  
  MAM | Media And Advertising  
  Sequoia Capital hires Gayatri Vasudeva Yadav as CMO  
  She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president - strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for India and south east Asia.  
  Read More...  
  MAM | Media And Advertising  
  Cadbury campaign #KahanGayiCadbury leads to new product  
  In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?)  
  Read More...  
  MAM | Media And Advertising  
  Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer  
  Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image.  
  Read More...  
  MAM | Media And Advertising  
  ASCI awards PR and digital mandate to Pitchfork Partners  
  The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch.  
  Read More...  
Press Releases
» Disney Channel India to launch 'Imagine That' on 6 September
» Discover the Humans behind the Superhumans who are #AwesomeAndThenSome With 'Flix Superheroes Chapter 2' On &flix
» ADK Fortune produces short film 'Raabta'
More News From Indian Television
Zeel company SugarBox makes senior level appointments
Content distribution network (CDN) services provider SugarBox -  in which Zee Entertainment Enterprises infused Rs 522 crore recently - has announced  a series of appointments at senior leadership levels to take the company to the next level.................................................................... Read More...
UEFA tournaments return on Sony Pictures Sports Network in India
Sony Pictures Sports Network (SPSN), the official broadcaster of UEFA Champions League and UEFA Europa League in India, is all set to broadcast the return of top-tier European football tournaments.................................................................. Read More...
MTV Beats launches 'Punjabi Beats' – dedicated slot for high-volt Punjabi Music
Contemporary Hindi music channel MTV Beats has announced the launch of a dedicated slot for young and upbeat Punjabi music. Aptly named 'Punjabi Beats', the dedicated break-free 30 minutes slots will air on MTV Beats and Beats HD starting 10 August,...................................................... Read More...
More News From India
»   Big B thanks Amul for special ad treat; slams troll saying never endorsed it
»   Setback for BCCI as Vivo pulls out of IPL in wake of backlash
    Source: Live Mint
»   Capturing unexplored audiences with search advertising
»   MPL appoints Himanshu Raj to head brand communications
    Source: ET Brandequity
»   Twitter mulling a paid subscription model with custom colours, undo send option and more
»   Coca-Cola expands Minute Maid portfolio with two launches
    Source: Financial Express
»   Agenda and Reading List: Discussions on Non Personal Data; Aug 6 and 7 #Ad
    Source: Medianama
»   Google's $2.1 billion Fitbit deal hits roadblock as EU opens probe
    Source: BS
»   This Google Chrome Extension will tell you more about personalised ads shown on Chrome
    Source: India TV News
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Kerala boy's one-liner wins internet, features in ad and COVID-19 awareness poster
    Source: Indian Express
»   Ad industry forms group to create standards for targeted ads
    Source: Reuters
»   Crisil top boss approaches Bombay High Court to restrain unauthorised use of her pictures
    Source: ET
»   Japan stirs controversy with huge coronavirus aid contract for ad giant Dentsu
    Source: India Today
»   DU ad hoc teachers worried about renewal of contracts amid Covid pandemic
    Source: Hindustan Times
More National News
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   Apple and Microsoft just proved the power of advertising
    Source: ZD Net
»   Ad Industry Forms Group to Create Standards for Targeted Ads
    Source: NY Times
»   If advertising works, there's no way it doesn't contribute to obesity
    Source: The Drum
»   NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
    Source: Variety
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   How Machine Learning And Automation Give Brands A Boost In E-Commerce Advertising
    Source: Forbes
»   Trump campaign takes a brief pause on its TV advertising
    Source: Fox News
»   Audi drops 'suggestive' ad featuring young girl amid backlash
    Source: NY Post
»   NBC Begins Job Cuts, With Media Industry Reeling From Ad Losses
    Source: Bloomberg
»   Sky Revenues Drop 15.5% As Coronavirus Deals Big Blow To Advertising & Sports Subs
    Source: Deadline
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