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Television | TV Channels |
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Vivo pulls out of IPL 2020 sponsorship |
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In or out?
Well first came the announcement that Chinese mobile company Vivo was in as the sponsor of the IPL T20 tournament, which would be held in the UAE from September to November this year. |
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MAM | Media And Advertising |
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Sequoia Capital hires Gayatri Vasudeva Yadav as CMO |
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She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president - strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for India and south east Asia. |
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MAM | Media And Advertising |
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Cadbury campaign #KahanGayiCadbury leads to new product |
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In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?) |
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MAM | Media And Advertising |
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Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer |
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Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image. |
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