Zeel company SugarBox makes senior level appointments

The company is gearing up to spread its hyperlocal wifi and content streaming services

MUMBAI: Content distribution network (CDN) services provider SugarBox -  in which Zee Entertainment Enterprises infused Rs 522 crore recently - has announced  a series of appointments at senior leadership levels to take the company to the next level.

SugarBox has installed 200 CDN edge servers at key places of interest (PoI)  - including public transport, public place, rural area, hotels and co-living spaces and malls – in nine cities which allow users to connect to a local wifi network. Users have to look for “sugarbox” in their wifi settings and connect, open their Zee5 or Freeplay app, register using their mobile number  and stream and download movies and shows  without buffering or data charges. The service provider counts Railtel, Hyderabad railway station, CMRL, CSC WiFi, Central Railway and NMMT among its partners.

Amongst these:

·       Ashish Kulshresth  who has come on board as business head. Ashish has over 20 years of strategic experience in strategic alliances, sales and marketing across edtech, e-commerce, telecom and media. Most recently, he was the VP – partnerships & online growth at WhiteHat Jr. At SugarBox, he will take up P&L responsibility and oversee the network expansion, as well as  revenue functions.

* Ishan Choudhury is the growth head. With 14 years of experience across diverse strategy roles, including co-founding a hyperlocal services venture, he brings a balance of start-up exposure and key insights from running micro-ventures in large enterprises like Jio. He joins SugarBox from Weddingz, where he worked as the director of customer strategy. He will be responsible for driving strategic initiatives and customer traction for the company.

* Rupsa Sinha as the brand head. With 12 years of experience across consumer brands like ICICI and Thomas Cook, Sinha has undertaken the unique challenge of creating a category defining brand – aLL from scratch, prior to SugarBox. She will be primarily responsible for building the SugarBox brand and creating awareness for the unique value proposition and disruption that the company creates.

* Ashish Rana as the head of app partnerships. He has more than 15 years of experience, primarily across media & consumer businesses. He will be responsible for evangelism of SugarBox across digital industries with a key focus on OTT, e-commerce, fintech, edtech, mobility and foodtech.

* Vishwanath Kulkarni  as the head of network rollout. He brings with him over 15 years of experience in the IT & Telecom domain, having been instrumental for the rollout of 2G, 3G and 4G networks for a telco in UAE and Reliance Communications. At SugarBox, he will own the network rollout and network maintenance function enabling the company to scale operations rapidly.

Says SugarBox co-founder & CEO Rohit Paranjpe said, “We welcome AK, Ishan, Rupsa, Ashish and VK to the team and I’m grateful for the rich and diverse experience they bring to the company. We are at a very interesting juncture in our journey and their arrival brings fresh energy, expertise and perspective that will be pivotal in our rapid scale-up aspirations. We have an exciting couple of years ahead of us as we kick-start our association with the Indian railways and these key appointments will play a vital role in shaping our future.”

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