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ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

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As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as it was listed 6th in Sensor Tower’s ‘Top Video Streaming Apps Worldwide for June 2020 by Downloads on Google Play ranking data.

Featuring in world’s Top 10 most downloaded video streaming apps list is a testimony to ZEE5’s momentous efforts in serving bespoke content for diverse audiences anytime, anywhere. The estimates of this report include worldwide downloads for the App Store and Google Play between June 1, 2019, and June 30, 2020. ZEE5’s feature on this list is reflective of the consumer sentiment towards choosing the home-grown platform as their preferred content streaming destination.

This feat can be attributed to the Super App’s efforts in democratising access to exclusive content and new offerings for every Indian across genres and languages. As a part of this vision, the entertainment destination recently launched ‘ZEE5 Club’, making engaging premium content available at ₹365/year. Apart from this, ZEE5 is geared up to launch ‘HiPi’, a first-of-its-kind UGC platform by an OTT platform which promises to connect Fans to Fandom.

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