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6 April 2020 Volume 10 Issue No:41
  MAM | Marketing  
  Companies learn the positive side of WFH  
  As the spread of COVID-19 is causing ripples in the economic system, companies around the globe have temporarily shifted to the work-from-home (WFH) model. They are enabling remote working to keep the business running while helping employees to follow social distancing.  
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  MAM | Marketing  
  Sad that bigger brands not investing enough on digital: BC Web Wise' Chaaya Baradhwaaj  
  One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On the occasion, interacted with founder and MD Chaaya Baradhwaaj to know about the agency, its journey and her take on the current trends in digital marketing.  
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  MAM | Marketing  
  Dettol's new awareness campaign shot in the work from home model  
  Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing.  
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  MAM | Marketing  
  MyTeam11 donates INR 5 Lakh to the PM Cares Fund  
  MyTeam11-One of India's leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.  
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Press Releases
» Doordarshan brings Jungle Books during lock-down
» ZEE LIVE's Supermoon launches "Live to Home" on ZEE5
» Tattvan launches a new initiative "Swastha Samarth" for all amid lockdown
» Pocket Aces' Loco upgrades its product offerings
More News From Indian Television
Network18 announces elevations and appointments within the group
The media conglomerate Network18 announced important elevations and appointments within the group. The changes, which come into effect immediately, are also a consequence of the dynamics of integration which is the future of the news........................................ Read More...
BARC week 12: Shemaroo Marathibana enters top five Marathi channels list
In week 12 of BARC India ratings, the regional market has witnessed a lot of changes. The Marathi market witnessed a new entrant Shemaroo Marathibana at fifth position. As this was also the second week of lockdown to curb the pandemic Covid-19, it has upped the viewership of news channels in the regional market as well....................................... Read More...
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice
The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV during a financial year 2007-2008.................................... Read More...
More News From India
»   Advertising industry mourns the loss of God's good man, Goutam Rakshit
»   Authenticity will eat brand purpose for breakfast
    Source: ET Brandequity
»   Why brands are leaning towards CPA model for influencer marketing
    Source: Financial Express
»   Amul dials up nostalgia, brings back TV ads from Ramayana, Mahabharat era. Can you spot Neerja Bhanot?
    Source: Hindustan Times
»   Navigating your startup in these uncertain times
    Source: Live Mint
»   Covid-19 crisis: Media industry urges government to clear advertising dues
    Source: ET
»   Democrats want FCC to reject Trump campaign threat to broadcasters
    Source: Reuters
»   Zelda and F Scott Fitzgerald's literary honeymoon to be celebrated by fans
    Source: Indian Express
»   How COVID-19 outbreak has impacted media and advertising industry
    Source: CNBCTV18
»   Coronavirus in India: Ad to sell Statue of Unity placed on OLX, case filed
    Source: India Today
More National News
»   BBC World News, CNN International & Euronews Donate $50M Of Ad Space To Coronavirus Fight
    Source: Deadline
»   Channel 4 pays millions in bonuses amid coronavirus TV ad slump
    Source: The Guardian
»   Publishers reel as coronavirus pandemic drains ad sales
    Source: NY Post
»   Campaigns face attack ad dilemma amid coronavirus crisis
    Source: The Hill
»   Google Is Starting To Let Some Advertisers Mention COVID-19 After Policy Reversal
    Source: Forbes
»   Snap reports usage boost from Covid-19 with increased ad engagement
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   McConnell Releasing Ad Tied to His Role in Virus Rescue Bill
    Source: NY Times
»   'Rats out of the sewers': Ad fraudsters are leaping on the coronavirus crisis
    Source: Digiday
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